Marketing strategies

    1. What does this resource have to do with the general themes (marketing strategies)? 2. What can you and your peers learn from this resource as it relates to the topics (marketing, strategies, and consumer participation) of this course?   3. What...

Project manager for a major software products company.

    You have been appointed a project manager for a major software products company. Your job is to manage the development of the next-generation version of its widely used mobile fitness app. Because competition is intense, tight deadlines have been...

Trade Policies for the Developing Nations

  Discuss what led India in the 1990s to abandon its system of import substitution, and what growth strategy did India adopt? What lesson can be learned from this situation? What effects does labor migration have on the country of immigration? The country of...

Refuting the Manager’s Claim on Advertising Expenditure

  A manager claims that increases in advertising expenditure will surely raise the firm’s profits, citing his sense that people find the firm’s ads entertaining. Sketch how you might refute this claim using: A theoretical argument Data Why might the...