Is Target Marketing Ever Bad?

  As marketers increasingly tailor marketing programs to target market segments, some critics have denounced these efforts as exploitative. They see the preponderance of billboards advertising cigarettes and alcohol in low-income urban areas as taking advantage...

Short-term financing

        In this unit, we have focused mainly on short-term financing and the use of working capital. Use what you have learned so far and apply it to your own credit decisions. Describe any part of your spending habits that might indicate an...

Capital budgeting

        Capital budgeting covers fixed assets such as land, buildings, and long-life capital projects financed over two or more years. It is based on the overall operating plan and is part of the strategic vision for the organization. Many external...

“Developing a Mission Statement.”

  Review the article “Developing a Mission Statement.” Then create a mission statement for a sport program you would like to develop. It can be part of a larger organization or a stand-alone program. Write a brief description of what your program...