Page one: describe a common theme of “Media Fragmentation.” Media fragmentation describes a trend to increasing choice and consumption of a range of media for consumers. These choices include more TV channels, radio stations, magazines, more websites. Media fragmentation implies increased difficulty in reaching target audiences. Answer the following questions regarding media fragmentation. Give examples of times that you have become enlightened about media, resulting in increased media literacy. Or, if you have no personal examples discuss what situations might force media literacy. Thinking within the context of a fragmented media, answer the following questions: A) Does your list of “must have media” reflect your personal values? How? B) Do you feel that media’s targeting of specific groups for specific content has had adverse effects or our society? Positive effects? Explain and cite examples. At the end add two references.
Page two: Answer these questions A) What variables about news-gathering are beyond the control of reporters and editors but nonetheless affect what people read, hear and see? B) How are journalists captives of the personal values and biases they bring to their work? Provide an example of this through a video clip or story? C) After reading “Encyclopedia of Emerging Industries: Blogging” provide a “large scale” example of when blogging became problematic and one when blogging actually helped solve a problem.
