increasingly, consumers are voting with their wallets. More and more companies are realizing that giving
back to their communities is not just good ethics, but it also makes good business sense. Company X has
asked you to help it to create a solid community engagement program. Research corporate community
engagement and what is involved.
a What is corporate community engagement? What is social responsibility?
IWhy is this a growing concern? Why is it important for companies to give back?
Are there benefits or drawbacks? If so, what and why?
Who engages in the best practices and what are the lessons learned?
How could the company implement a successful community engagement program?oWhat criteria would
the company need to develop to ensure success?0What possible nonprofit partners would you suggest
and why?
Sample Solution
