Consider the following questions and address them in the discussion board: Company Amazon
• Think broadly about the SWOT analysis that you are beginning to work on (due next week!) in your Strategic Audit assignment. Consider the kinds of metrics that the company could use to track progress in addressing Weaknesses or Threats, or to continue building on Strengths and Opportunities. Share your metrics and explanation here, along with research to support analyzing these metrics. Comment on your peers’ metrics, too.

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