Suppose you are a plant manager and one of your team members, John Smiths, is facing problems controlling his anger.
He is experiencing wide swings in emotions due to his bipolar disorder, which is a medical condition- You are aware that
John has been under the treatment of a psychiatrist- He recently threatened other employees with Violence, which forced
you to place him on leave until the psychiatrist indicates that his emotional condition has stabilized-
Can John use the ADA to seek a reasonable accommodation and get reinstated to the same job or a modified one? If
you need further information to assess this issue, what information would that be?
The report dissects the market for Converse's Chucks All Star scope of footwear in the United States of America and incorporates a gander at other focused brands for correlation. Charts portraying market information as far as net deals in US dollars have been incorporated to help the discoveries. The report fragments the market for Chucks on premise of statistic, psychographic and conduct factors and afterward proceeds onward to feature the objective market for the canvas shoe. Likewise included is the market position of Chucks in respect to its rivals. The report depicts the item's promoting blend and its effect available position and clients' purchasing conduct. Likewise, the approach has been reprimanded regarding present and future openings. At long last, the report makes an inference of the market Prologue to Converse and Chucks All Star Everything started in 1908, when Marquis M. Banter propelled the Converse Rubber shoe Company in Malden, Massachusetts. The organization began as a producer of elastic shoes, which offered winterized elastic soled footwear for men, ladies, and kids. Continuously 1910 the Converse Shoe Company was delivering 4,000 shoes every day, except it was not until 1912, that it initially started creating athletic shoes for tennis. In 1917, the organization upset ball by presenting the world's first canvas high-top execution b-ball shoes, that it named the "Top pick". After five years, a semi-proficient b-ball player, Charles "Hurl" Taylor authoritatively joined Converse as America's first games player endorser; Chuck's mark was included two years after the fact in the All Star fix and for the following four decades, "Tosses," as they wound up known, were the shoes to have, especially on the b-ball court. The inclusion of America in World War II (1941) brought Converse into another stage and it started fabricating boots and ponchos. Chat planned the A6 Flying Boot for the U.S. Armed force Air Corps and even post the war these shoes remained the government provided athletic shoes for military preparing. For its war endeavors Converse got various respects from the Army, Navy, and U.S. Treasury. Chat shoes turned into the main footwear among the young people, who wore them as an image of youth disobedience in the 50â's and for a similar reason they kept on being well known in the 70â's and 80â's. In any case, it was in the late 80â's that Converse's prominence begun to decay. A progression of sad occasions and awful choices lead Converse to petition for insolvency in 2001. In June, 2003 Nike purchased Converse out for $305 million and has as far back as put in excess of four million dollars into its publicizing. Today, Converse has more than 1,000 unique sorts of Chucks offering in the market to people and associations, all with a similar objective - "WEAR A SHOE THAT MAKES A STATEMENT". As specified in the statement of purpose of the organization: "Our MISSION is to convey individual support of our clients realizing that soon we will move toward becoming companions. Our expectation is that we give similar shoes that our proprietor's dad wore for crosscountry in 1965, and his granddad wore to play stickball in the lanes of Philadelphia in the 30's." This report is a result of an investigation of advertising techniques utilized by Converse in the United States of America. The fundamental motivation behind the report is to demonstrate the market division and target client base of Converse's most well known scope of shoes, the Chucks or Converse All Star, in the U.S. The report additionally breaks down the situation of Converse in the footwear business in contrast with its rivals; the positive and negative parts of the situating procedures. It additionally examines the item, estimating, limited time and dissemination techniques and their impact on the purchasing conduct. Market Segmentation, Target Market and Positioning of Chucks Talk cases to be the primary shoe organization to dispatch footwear with 'Self Expression' and till date Chucks appreciate the status of being the most famous shoes with this favorable position. Regardless of this reality, Converse likes to concentrate just on certain inclination groups and picks target promoting over conventional mass advertising. The market for the Chucks All Stars has essentially been portioned by statistic factors, to be specific, age and pay. Moreover, the organization additionally isolates the market on premise of psychographic factors like way of life and identity. Conduct factors, similar to demeanor and client status, have likewise been utilized to section the market further. The item goes past sectioning the market on premise of sexual orientation, by offering shoes for the two people, and furthermore unisex shoes. The market for the Chucks has been portioned on premise of the accompanying elements: Statistic - Under this factor the U.S. populace is principally sorted on premise of age, optional salary and age. The age bunches have been part into four sections, specifically: under 13, 13 to 19, 20 to 35 or more 35. *Further, the pay bunches have been partitioned into: 0 wage (understudies), $ 1 to $ 30,000 (youthful passage level experts) or more $ 30,000 (upper white collar class). The ages have been sectioned into people born after WW2 (those conceived in the vicinity of 1946 and 1964), Generation X (those conceived in the vicinity of 1964 and 1984) and Generation Y (those conceived after 1984). Psychographic - For this factor the market has been sorted on premise of way of life and identity. The number of inhabitants in the U.S. has been sectioned on premise of way of life into seven gatherings, specifically: Surrendered - Rigid, tyrant, bullheaded (more established) Standard - Domestic, copy-cat, traditional (Part of the mass, supporting enormous brands) Aspirer - Materialistic, rapacious, picture cognizant, appealing more imperative than nature of substance (Younger, administrative/deals compose occupation) Succeeder - Strong objective introduction, certainty, hard working attitude (Top administration) Pioneer - Energy-self-governance, courageous (Younger - understudies) Reformer - Freedom from limitation, narrow minded of terrible taste ( Higher training) Social - The market has been sectioned on premise of dedication status into Hard-center loyals, split loyals, moving loyals and switchers. Likewise, states of mind of the American masses have been utilized to consider the market: peppy enjoyers, insecures and monetary positives. Talk has broke down web clients' online exercises to make sense of who is well on the way to be occupied with its item, which empowers them to put promotions on whatever locales those customers are going by. For instance, conduct portions vital to the footwear business, for example, "form intrigued," "open air sports lover" or "soccer mother," would be founded on where the client has gone or potentially what they have done on different site pages. Offer of U.S. Footwear Retail Sales by Consumer Group and Major Product Category, 2008 (%) Target Market As for the portions arranged over, the Chucks have been made to target two age gatherings: the Teens, running from 13 to 19 years old and the passage level experts extending from the age of 20 to 35. The Chucks are intended for both male and additionally the female purchasers with various varieties and examples for both. The item additionally offers a unisex range to its purchasers. Toss' showcasing system likewise focuses on the zero, mid and upper range wage gatherings. The promoting center lies for the most part around the more youthful age, Generation X (Gen X) and Generation Y (The Echo Boomers), who fall in the 'Aspirer', 'Pioneer' or 'Reformer' class in view of ways of life. *The shoes turned out to be extremely famous with shake artists, and more youthful ages wore them for their unmistakable looks, hues, and comfort and as a contrasting option to the expensive elite shoes made by Nike and different organizations. They were viewed as a recreation shoe and furthermore were obtained in light of the fact that they were fashionable.* Individuals from inward coordinated chain of command of stages, especially "I-am-me" and "Trial" ways of life are being focused on. Item Positioning of Chucks with respect to its rivals Talk once remained for athletic footwear. Presently the brand has formed into a mold proclamation for the retro-current sub-culture predominant in the present age and is advertised as an 'Exemplary shoe' for the new age. Talk has gotten a decent position in the purchasers' psyche through better item characteristics, value, quality and picture, offering the item uniquely in contrast to the contenders do. The organization offers the item in an assortment of hues and styles at a moderate cost with high marking, which eventually positions the Chucks, in the purchasers' point of view, as in vogue yet straightforward shoes. Banter has received the 'Social Symbol Approach' to position Chucks in the market by partner the item with the b-ball legend Chuck H. Taylor and affixing his mark with the brand logo. The brand estimation of Converse is with the end goal that owning a couple of Chucks is comparable to owning a bit of history, which clearly is an esteem offered by none other in the market. The Product User Approach for situating the Chucks with respect to its rivals.>GET ANSWER