“When Aaron arrived in Moscow to take charge of the manufacturing plant his Israeli-owned
company had just purchased, he expected to settle in quickly. Although he’d grown up in Tel Aviv, his
parents were Russian-born, so he knew the culture and spoke the language well. He’d been highly
successful managing Israeli teams and had led a large organization in Canada. Yet six months into his
new job, he was still struggling to supervise his team in Moscow. What, specifically, was he doing
wrong?
Your Task:
1) To assist managers like Aaron negotiate this cultural complexity, analyze the above short case
study by applying Hofstede’s Cultural Dimensions Model by comparing and contrasting the similarities
and differences between two countries.
2) Secondly, make a set of recommendations which will help Aaron negotiation day-to-day business
collaborations across cultures
Sample Solution
