Cultural understanding is a key factor in this situation. Comment on the importance of this aspect of market entry and development, being sure to discuss the key elements of understanding and working effectively in Mexico.
Using the Hofstede Framework, analyze the Mexican culture with reference to concepts covered in the course materials.
CSR and business practices are another set of critical issues in this case. Describe four CSR issues and explain how these issues can impact a company’s international business activities.
The Client, in order to develop its Market Entry Strategy fully, will be required to make an investment in Mexico. Explain each of the four means of incorporating risk into market entry strategies if The Client wanted to use an Adaptation Strategy.
The Client will benefit from trading with other countries in the region. Consider the changes arising from the renegotiation of NAFTA to CUSMA and evaluate the advantages/disadvantages of How significant is the trading area for the firm trading across all three member countries?
Evaluation
The overall grading is out of 100. Below is a breakdown of the grade. Note that simply meeting expectations garners an average grade.
Activity/Competencies Demonstrated% of Final GradeContent/60a. Describes the importance of cultural understanding in market entry and development/15b. Analyzes Mexican culture using the Hofstede framework./10c. Describes four CSR issues and explains how these issues can impact the client’s successful entry into Mexico /10d. Explain each of the four means of incorporating risk into market entry strategies./10e. Discuss the benefits and drawbacks of regional integration especially relating to
