What does it mean for fashion brands, designers and the future of communication?

“Beginning on April 1, WWD China’s digital fashion week, which is in fact a six-week summit, will feature talks and panels from leading fashion industry experts and environmental scientists. It will also feature a collection of presentations from sustainable designers and will be live streamed worldwide to viewers who will mainly be confined to their homes. Focusing on topics such as zero-waste design and ethical supply chains, the event will emphasise how important it is to act and produce sustainably, particularly during times of global crisis. The news comes as the previously cancelled Rakuten Fashion Week Tokyo (March 16-26) announced it will go ahead as a digital-only live-streamed event” (Stylus, 2020). CASE STUDY GUIDELINES/REQUIREMENTS Learning Outcomes: LO1. Compose critical analysis to solve problems in practical and professional contexts for continuing professional development. LO2. Consider and analyse a company / organisation appropriate to the subject specialism.

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