Determine key objectives and to develop an advertising campaign to optimize product or service marketing performance in response to an advertising plan.
Clarify Bounce Fitness’ advertising purpose and objectives from Bounce Fitness’ marketing plan. Use measurable terms for the objectives for the advertising campaign.
How do you make sure that your campaign objectives will be feasible?
Discuss relevant legislation and the impact of each to Bounce Fitness’ advertising campaign.
Discuss the legal and ethical considerations relating to this brief and how Bounce Fitness will manage these areas of concern.
What research resource requirements will Bounce Fitness need for this campaign?
Discuss the range of media options that Bounce Fitness can consider and provide justifications to the choices selected.
How would Bounce Fitness ensure that the overall budget meets the requirement of the advertising brief?
