Description
I choose Dior as my brand.
This individual case study is an opportunity for you to apply the learning objectives from our lessons to either (1) a specific YouTube channel or (2) a product or brand that has a YouTube channel. Whether you pick a channel where the videos themselves are the products or a brand that uses video to further engage and promote purchasing (like this Jack in the Box example), the point is to analyze how the YouTube partner or brand you chose actively uses online video marketing successfully and to identify how they could do it better. Pick any company or channel you want.
Please use video and screen frame grabs, apply best practices from our lessons and support your critique with discussions, industry articles from class or your own independent research.
I’ve set up my example (Jack in the Box) in a traditional marketing SWOT analysis (Strengths, Weaknesses, Opportunities & Threats) format. Please follow this format. Also, please evaluate at least 1 competitor (threat) and provide at least 1 recommendation. And please turn in your case study as a PowerPoint
Sample Solution
