Prepare a 7– 11 page (double spaced, excluding title and reference page) comprehensive and integrated marketing strategy for your product or service. Plan to briefly describe the product or service, and present an integrated and viable strategy addressing target market, distribution channels, pricing, and promotion. In addition, provide a competitive analysis that describes how the product or service can be differentiated from current and/or anticipated competitors, and how technology including e-business and social media supports the marketing strategy. Support your analysis with six (6) or more academic sources, which may include your textbook, databases, and/or credible business journals such as Barrons, The Wall Street Journal and/or Business Week. Your analysis should include:
Briefly describe your product or service detailing the need it will meet in the marketplace; and where it fits in the product life cycle.
Present a marketing strategy that integrates target market, channels of distribution, pricing and promotion into a viable plan for your first 12 months
Discuss how you will differentiate your product or service from current or anticipated competitors in terms of product features focused on the target market, channels of distribution, pricing and promotion
Discuss how technology including e-business and social media can enhance your marketing strategy.
The motivation behind this task is to break down the necessities (both useful and non practical) of the XYZ book shop and use them to build up a site for XYZ book shop that enables clients to look and purchase books and furthermore show a portion of the extra prerequisites, for example, show up and coming book shop occasions. XYZ book shop has given the agreement to WebTailor which right now has 5 staff individuals who deal with this extend and build up the site. The agreement date concurred for conveying the site was set from January 4, 2016 and it ought to be conveyed by March 31, 2016, which is a sum of 87 days or 12 weeks and 3 days however mulling over Saturday and Sunday is occasion then its a sum of 65 days of work. Item Functions The accompanying rundown of capacity depictions clarifies the significant highlights of the XYZ Online Bookstore. Record Registration The enlistment work enable clients to make new records. The record will monitor client's name, address, charge card data, client name and secret phrase for current/future use. Basis: This enables client's to make another record, by setting up a record that is secret word ensured. This additionally offers comfort so the client just needs to enter the data recorded above once and afterward it is put away in the record for future exchanges and the information need not be entered once more. Record Login The record login work permits account individuals to enter their client name and secret word. When checked, clients will have the option to get to the site with more benefits, buy books on the web, and update their record data.>GET ANSWER