Complete a research paper on an existing fully electronic commerce business. The research paper should be at least four double-spaced pages in length, and should incorporate research support in APA style. Select a business from the approved list, or contact instructor for approval if you to research a different e-business (Fortune 500 businesses that operate primarily or entirely online are generally acceptable). Amazon Wayfair Expedia Zappos Zulily eBay The research paper will address the following questions for the selected e-commerce business: Through research, evaluate the hardware and software currently utilized or needed for the business to be able to run successfully online (server – in house or through a provider, website software, shopping cart software – in house or through a provider, etc.) Evaluate the business’s online sales strategy to motivate customers to make purchases Evaluate how the business markets itself online including an evaluation of business social media accounts. Does the business utilize SEO, SEM, and social media? Evaluate the company’s website in terms of usability, organization, ease of use, convenience to buy, and sales experience. Is the company’s website mobile friendly? Does the company utilize a mobile app for sales? Evaluate the company’s shopping card, order processing setup, and security measures Assess customer support features. Does the company appear to use an ERP system or multiple integrated B2B applications? Provide at least two recommendations based on your learning in this course for areas of improvement for the company in electronic commerce.
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