Focus on the business approaches of Madame C. J. Walker and Henry Ford. Both developed
innovative and successful approaches in a time of rapid economic change. You will compare them in the

way they started their respective businesses and the key innovative features that made each successful. One might find virtues, problems and successes associated with both. You might see elements of each in strategies of later leaders and related issues even today.
Sources: Schultz, p. 396–7 (only Ford is discussed in our textbook). For Madam C. J. Walker (1867–1919),

see
http://www.madamcjwalker.com/bios/madam-c-j-walker/ [now at http://madamcjwalker.com/about/ ]; and
https://www.pbs.org/wnet/african-americans-many-rivers-to-cross/history/100-amazing-facts/madam-

walkerthe-first-black-american-woman-to-be-a-self-made-millionaire/ . For Henry Ford, see
https://www.history.com/topics/inventions/henry-ford. Note: Shultz History 5 Vol 2 U.S. History Since 1895
pages 396 and 397 are included on attachment.

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