Research environmental factors that affect Thailand’s health.(minimum word count is 300)
What are some of the environmental problems and issues that endanger Thailand’s health?
any studies have conducted research on relationship between market orientation and performance ( Pelham 2000; Slater and Narver 1994), with general empirical backing that market orientation enhances competitive advantage and hence firm performance. (c.f.,Kirca et al. 2005). For the purpose of this research as per the operationalization of the construct by Jaworski and Kohli, 1993, market orientation (MO) is considered as a reflective construct comprising of market intelligence generation capability, market intelligence dissemination capability, and responsiveness to market intelligence Based on the above discussion the following hypothesis has been made: H2: The relationship between market orientation of firms and its competitive advantage is significant h 2 a: Market Intelligence generation capability positively affects firm competitive advantage h 2 b: Market Intelligence dissemination capability positively affects firm competitive advantage h 2 c Responsiveness to market intelligence positively affects firm competitive advantage Dynamic Marketing capabilities -Interaction effect of Market Orientation and Competitive advantage Extant research scholars have generated much debate on the exact role of market orientation and the mechanism through which it influences firm competitive advantage and performance and the key question remains as to “How does market orientation (actually) contribute to firm competitive advantage?” (Hult et al. 2005). An advanced understanding of customer needs, competitive actions (i.e., industry structure and positional advantages), and market trends enables a market-oriented firm to identify and develop capabilities that are necessary for long-term performance (Day 1994). The competitive advantage of Tesla motors stems from it being a market oriented firm. Tesla uses sensor data, customer contact and analytics appears higher to Apple’s. Tesla captures real-time information about its customers, and it does more with that information at an executive level. This highlights the importance of market orientation of a firm. The firms with high market orientation firms provides a good base for its capabilities to instantly adapt to customers’ noticeable and latent needs, and has propensity to deliver superior product/market success, profitability, market share and competitive advantage. (Baker and Sinkula, 2005). The capacity of firm to create generate, maintain as well as create new sources of competitive advantage is fostered by the interaction effect of market ori>GET ANSWER