Choose an Australian or international business still in operation. Write a report identifying
and analysing any relevant information about the micro environment of the chosen
organisation incorporating the following:
Identify micro environmental factors that influence the chosen business
specifically. These factors may include but are not limited to consumer behaviour,
competitor analysis, social, suppliers, intermediaries, new entrants and public
opinion.
Analyse their impact on the business that may be in terms of but not limited to
changes in business performance, structure, policies, profitability, value-adding
attributes, growth and market share.
Propose solutions to challenges to counter prevailing/potential
risks
Sample Solution
