After reading the article, Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships, focus on Section 6 (Keeping up with the Joneses) and discuss which of the six modes of duplicity in stealth marketing you find to be the most unethical. Explain your rationale using examples listed in the article.
When responding to your peers, discuss other examples of stealth being used in a positive way, and explain why they are positive. Be sure to include a reference from the article in your response.
Sample Solution
