Ethics- Consumers and Marketing

1​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​. identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and of legal and business principles How to Set Up the Paper Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 6-8 pages in length excluding the title page and reference page. Write clearly and concisely. Instructions: The five “conceptions of a consumer” presents a framework for exam​‌‍‍‍‌‍‍‌‍‌‌‍‍‍‌‍‌‌‌‍​ining and organizing the purchase decision process of consumers. Thus, the framework presents an opportunity to examine the responsibility of the marketer to consider the ethical ramifications to its consumer base, i.e. Corporate Social Responsibility. The following 5 conceptions are defined and explained in the Business Ethics Workshop, eBook, Chapter 12. 1. The wary consumer 2. The contracting consumer 3. The protected consumer 4. The renegade consumer 5. The capable c

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