Evaluate any one social media marketing campaign from https://www.dp.sg/content-marketing/best-digital-marketing-singapore/
1) Need maximum 1,000 words. 2) Sample of the standard writing required (see 3 uploaded samples). 3) Need professional writing. 4) Quality is more important than repetitious words. 5) Need more pictures from your choice of social media marketing campaign from https://www.dp.sg/content-marketing/best-digital-marketing-singapore.
Diploma in Media & Communication
CA1 – Individual Evaluation of a Social Media Marketing Campaign (40% weighting)
Deadline: Week 8, 4 June 2018
A. Project Description
Students are required to source and evaluate a social media marketing campaign that best impress them or is by a brand that they adore.
C. Objective
This assignment enables students to immerse themselves in the world of social media marketing and be able to evaluate a social media marketing campaign by a brand selected by the student, using the concepts that they have acquired from the module.
The area of reflection should include (but not limited to):
a. An understanding of the brand and the category
b. An evaluation of the social media marketing efforts online, pertaining to the campaign that you are studying
c. Your own response and thought to the strategies deployed by the brand
You are strongly encouraged NOT to structure your evaluation like you’re answering a short-answer test paper.
C. Instructions
Your submission should be between 800 to 1,000 words. You are to include the total word count at the end of the essay. In addition to your essay, you may submit additional materials in the form of drawings, photos, etc. to accompany your essay. If you do, please ensure the formats are readable by your lecturers. Your paper should be:
1. Be typewritten on A4-size paper
2. Be typewritten in Arial font, 12-point type and with 1.5 line spacing
3. Leave one-inch margins on the left and right sides of the page
4. Each essay is to give references and to show proper referencing in the text, when necessary. If you are making references to material from a book, you should include in-text citations: “According to Plotnik and Kouyoumdjian (2014), “authoritative parents” means parents who “‘attempt to direct their children’s activities in a rational and intelligent way’ within a supportive environment.”
Submit the paper via the submission link on Polymall on by 7pm, 4 June 2018, Monday. Please also keep all soft copies of your assignment till 1 Oct 2017. Soft copies might be required to be submitted via email if needed.
© Singapore Polytechnic
SC1001 Social Media Marketing
Page 2 of 3
E. Assessment criteria
CA1 will comprise 40% of the total overall marks. You will be assessed on the following:
Areas of assessment
Marks
Breadth
⋅ Demonstrates reflection and critical thing of acquired knowledge, concepts and experiences across a range of areas (20 marks)
⋅ Demonstrates the ability to integrate learning into real-world experiences and analyse issues with a critical attitude (20 marks)
40%
Depth
⋅ Demonstrates an in-depth reflection on, and personalization of theories, concepts, strategies presented in the module and/or experiences enabled by the module (20 marks)
⋅ Viewpoints and interpretations are insightful and well supported and clear, detailed examples, as applicable (20 marks)
40%
Language and word count
⋅ Clear articulation and organization of ideas and perspectives; meets word limit requirements and word count is provided at the end of essay (10 marks)
⋅ Consistently uses appropriate language, grammar, sentence structure and an appropriate tone (10 marks)
20%
Total
100%
Please see Annex for detailed assessment rubric.
F. Penalties
1. There are penalties for late submission of the assignment. 2 marks will be deducted for every subsequent hour (or less) after the deadline, up to a maximum of 10 marks. Assignments will NOT be accepted 24 hours after the deadline has passed.
2. If you are absent on the submission date with a valid Leave of Absence (LOA), you will need to hand in your work to your tutor by noon on the next working day after the end of the LOA period.
3. You are expected to back-up your work regularly on your computer/laptop as well as on your portable hard disk. There will be no exceptions made for late submission as a result of computer failure.
G. Plagiarism Warning
You are reminded that plagiarism is a serious offence. Plagiarism occurs when you take sentences or paragraphs or even as whole article written by another person and pass it off as your own work without acknowledging the author or the original source. This is actually cheating and is a breach of examination rules that will not be condoned by the Polytechnic. Any student who cheats, attempts to cheat or breaches any examination rules will face disciplinary action. Students who knowingly assisted in the plagiarism will also be penalised.
© Singapore Polytechnic
SC1001 Social Media Marketing
Page 3 of 3
Appendix: Marking Rubric
Criteria
Performance Range
A – Exceeds All Expectations
B – Exceeds Some Expectations
C – Meets Expectations
D – Approaches Expectations
F – Below Expectations
Breadth (40 marks)
Proficiently demonstrates reflection and critical thinking of acquired knowledge, concepts and experiences across a range of areas.
Proficiently demonstrates the ability to integrate learning into real-world experiences and analyse issues with a critical attitudes.
(32 – 40 marks)
Sufficiently demonstrates reflection and critical thinking of acquired knowledge, concepts and experiences across a range of areas.
Sufficiently demonstrates the ability to integrate learning into real-world experiences and analyse issues with a critical attitudes.
(28 – 31.5 marks)
Demonstrates some reflection and critical thinking of acquired knowledge, concepts and experiences across some areas.
Demonstrates some ability to integrate learning into real-world experiences and analyse issues with a critical attitude.
(24 – 27.5 marks)
Demonstrates little reflection and critical thinking of acquired knowledge, concepts and experiences in at least one area.
Demonstrates little ability to integrate learning into real-world experiences and analyse issues with a critical attitude.
(20 – 23.5 marks)
Only includes mere descriptions of knowledge and experiences in only one area; no reflection nor critical thinking is demonstrated beyond the descriptions.
Demonstrates no ability to integrate learning into real-world experiences and analyse issues with a critical attitude.
(<20 marks)
Depth (40 marks)
Response demonstrates an in-depth reflection on, and personalization of, the theories, concepts, strategies presented and/or experiences enabled by the module.
Viewpoints and interpretations are insightful and well supported with clear and detailed examples, as applicable.
(32 – 40 marks)
Response demonstrates a good reflection on, and personalization of, the theories, concepts, strategies presented and/or experiences enabled by the module.
Viewpoints and interpretations are supported with appropriate, as applicable.
(28 – 31.5 marks)
Response demonstrates a general reflection on, and personalization of, the theories, concepts, strategies presented and/or experiences enabled by the module.
Viewpoints and interpretations are somewhat supported with appropriate examples, as applicable.
(24 – 27.5 marks)
Response demonstrates a minimal reflection on, and personalization of, the theories, concepts, strategies presented and/or experiences enabled by the module.
Viewpoints and interpretations are unsupported or supported with flawed arguments. Examples, when applicable, are not provided or are irrelevant to the assignment.
(20 – 23.5 marks)
Response demonstrates a lack of reflection on, or personalization of, the theories, concepts, strategies presented and/or experiences enabled by the module.
Viewpoints and interpretations are missing, inappropriate, and/or unsupported. Examples are not provided.
(<20 marks)
Language and word count (20 marks)
Writing is very well-focused; arguments or perspectives are precisely defined and explained; a very coherent flow across essay.
Meets word limit requirement and word count is provided.
Consistent use of clear and appropriate language with no grammar errors per page.
(16 – 20 marks)
Writing is well-focused; arguments or perspectives are defined and explained; coherent flow demonstrated.
Meets word limit requirement and word count is provided.
Consistent use of clear and appropriate language with only 3-5 minor errors per page.
(14 – 15.5 marks)
Writing is somewhat focused; arguments or perspectives are somewhat defined and explained stated; somewhat coherent flow but not deep enough to be very insightful.
Meets word limit requirement and word count is provided.
Some errors in use of language.
(12 – 13.5 marks)
Writing is unfocused; arguments or perspectives are vaguely mentioned; the writing lacked coherence and reflection is shallow.
Does not meet word limit requirement and word count is not provided.
Multiple errors in use of language.
(10 – 11.5 marks)
Does not show any original thinking or perspectives; chaotic in organization and presentation of ideas.
Does not meet word limit requirement and word count is not provided.
Full of grammar errors, typos and riddled with improper sentence structure.
(<10 marks)
