Excellent innovation insights

What is your favorite example of a company that has generated excellent innovation insights? Try NOT to use the global tech giants (Alibaba, JD, Huawei, Tencent, etc) or the US “FAAMG” (Facebook, Apple, Amazon, Microsoft or Google) or whatever are the SUPER popular “flavor of the month” smaller innovative companies (examples of those companies, depending on the year, would be Uber, Airbnb, Zoom, Peloton, TikTok)?

How have the innovators in that company (the “out of the box” company you chose for the first question) exhibited one or more of the five discovery behaviors? Explain.

Sample Solution