Hank Krendle, account manager for Craven Marketing, believes that Jason Krueger is a great candidate for promotion—Jason has consistently met the expectations set for his position, has initiated cost-saving procedures, and is a consummate team player. Jason has met with Hank regularly to make certain that he’s on target for advancement, and Hank has encouraged Jason that his productivity and ability to lead make him an excellent candidate. The team with which Jason currently works collaborates very well, and Hank believes that Jason has the skills to become a competent manager and to grow and develop within the company.
Just as Hank is set to make his recommendations to his boss to consider Jason for a newly opened account manager position, he becomes aware that Jason’s team is next scheduled to work on the Maxim Factory account, which is one of Craven’s largest clients. Hank worked hard to earn that account for his section, and Jason and his team are the best people at Craven to get the work done efficiently. Hank knows that the people in his department are all capable, but Jason is really the stand-out, and certainly the only person who can manage this complex and high-profile project to the satisfaction of the management team at Maxim Factory.
If Hank recommends Jason for the account manager’s position, it would leave his team without his invaluable talents. However, Hank has been promising Jason that he would fully back him for the next opening. If Hank holds off recommending Jason for this current opening, there may not be another for quite some time. Is it fair to overlook Jason for something he has worked so hard to get? That could really hurt Jason’s career advancement. But, is it fair not to give Maxim the best possible attention? Maxim is one of Craven’s largest and oldest clients.
1. What are Hank’s options?
2. What should Hank do? Why?
1. Making a Layoff Decision
Purpose: In this exercise, students will examine how to weigh a set of facts and make a difficult personnel decision about laying off valued employees during a time of financial hardship. They will also examine their own values and criteria used in the decision-making process.
Problem: Walker Space Institute (WSI) is a medium-sized firm located in Connecticut. The firm essentially has been a subcontractor on many large space contracts that have been acquired by firms like Alliant Techsystems and others.
With the cutback in many of the NASA programs, Walker has an excess of employees. Stuart Tartaro, the head of one of the sections, has been told by his superior that he must reduce his section of engineers from seven to four. He is looking at the following summaries of their vitae and pondering how he will make this decision.
1. Roger Allison, age twenty-six, married, two children. Allison has been with WSI for a year and a half. He is a very good engineer, with a degree from Rensselaer Polytech. He has held two prior jobs and lost both of them because of cutbacks in the space program. He moved to Connecticut from California to take this job. Allison is well liked by his coworkers.
2. Dave Jones, age twenty-four, single. Jones is an African-American, and the company looked hard to get him because of affirmative action pressure. He is not very popular with his coworkers. Because he has been employed less than a year, not too much is known about his work. On his one evaluation (which was average), Jones accused his supervisor of bias against African-Americans. He is a graduate of the Detroit Institute of Technology.
3. William Foster, age fifty-three, married, three children. Foster is a graduate of “the school of hard knocks.” After serving in Desert Storm, he started to go to school but dropped out because of high family expenses. Foster has worked at the company for twenty years. His ratings were excellent for fifteen years. The last five years they have been average. Foster feels his supervisor grades him down because he does not “have sheepskins covering his office walls.”
4. Donald Boyer, age thirty-two, married, no children. Boyer is well liked by his coworkers. He has been at WSI five years, and he has a B.S. and M.S. in engineering from Purdue University. Boyer’s ratings have been mixed. Some supervisors rated him high and some average. Boyer’s wife is a doctor.
5. Sherman Soltis, age thirty-seven, divorced, two children. He has a B.S. in engineering from Ohio State University. Soltis is very active in community affairs: Scouts, Little League, and United Way. He is a friend of the vice president through church work. His ratings have been average, although some recent ones indicate that he is out of date. He is well liked and has been employed at WSI for fourteen years.
6. Warren Fortuna, age forty-four, married, five children. He has a B.S. in engineering from Georgia Tech. Fortuna headed this section at one time. He worked so hard that he had a heart attack. Under doctor’s orders, he resigned from the supervisory position. Since then he has done good work, though because of his health, he is a bit slower than the others. Now and then he must spend extra time on a project because he did get out of date during the eight years he headed the section. His performance evaluations for the last two years have been above average. He has been employed at WSI for fourteen years.
7. Sandra Rosen, age twenty-two, single. She has a B.S. in engineering technology from the Rochester Institute of Technology. Rosen has been employed less than a year. She is enthusiastic, a very good worker, and well liked by her coworkers. She is well regarded by Tartaro.
Tartaro does not quite know what to do. He sees the good points of each of his section members. Most have been good employees. They all can pretty much do one another’s work. No one has special training.
He is fearful that the section will hear about the downsizing and morale will drop. Work would fall off. He does not even want to talk to his wife about it, in case she would let something slip. Tartaro has come to you, Edmund Graves, personnel manager at WSI, for some guidelines on this decision—legal, moral, and best personnel practice.
SOURCE: W. F. Glueck, Cases and Exercises in Personnel (Dallas: Business Publications, 1978), 24–26.
1. What advice do you give Tartaro?
2. What decision is most convenient? What decision is most difficult?
1. Dan Neville is the manager for a team of engineers at RFC, Inc. He is responsible for coordinating his team’s efforts on a daily, weekly, and monthly basis, as well as assuring that they are keeping on schedule with teams in other offices around the country. Dan regularly communicates with his own team via e-mail, attaching memos and instructions prior to their regular face-to-face meetings. Clear, consistent, and timely communication is an essential element of Dan’s job.
Dan usually has no trouble in making his team members understand his instructions, except for Kyle Trenton. Kyle always seems to misunderstand or misinterpret Dan’s messages, even during face-to-face meetings. Kyle doesn’t seem to be deliberately obstinate; he honestly derives other meanings from Dan’s communication, and reads into the words that Dan chooses and comes up with implied ideas that Dan never intended.
Inevitably, Dan has to meet with Kyle separately to ensure that Kyle understands the tasks at hand. If left to his own devices, Kyle wouldn’t come to Dan to question his interpretation of the message, because he sincerely believes that he “gets it.” However, Kyle is rarely clear about Dan’s meanings, and Dan must devote extra time and energy to reorient Kyle. Dan tries to be sympathetic, because Kyle is a nice person and a good worker, but Kyle requires twice as much time from Dan than everyone else, and this frustrates Dan. Dan sometimes worries that if Kyle misunderstands critical directions on a building project which are not corrected, someone could legitimately get hurt.
Dan has an opportunity to move Kyle onto a new position, where he would no longer have to work with Dan’s current team and Dan would no longer have to communicate with Kyle. However, Dan knows that Ken Rothberg, the head of that team, is known for being a very poor communicator. And if Dan were to go ahead and move Kyle onto this position, he suspects that Ken wouldn’t take any additional time to ensure that Kyle understood his instructions and that could cause even more critical problems for the organization.
1. What options does Dan have?
2. What should Dan do? Why?
Living in a worldwide world, we are fundamentally led by contraptions of different sorts. Beginning from a road sweeper as far as possible up to the CEO of a multinational enterprise, we as a whole are overwhelmed by the appeal and moxy that innovation conveys to our lives. This reality has transformed extravagances into necessities. Still man isn't happy with this mechanical mindfulness, constantly determined by the want for more accommodation, speed, and productivity to make life less demanding. To fulfill this want we convey to you another Blackberry, with conferencing capacities and GPS highlights. The youthful officials of today and the senior officers at work observe it to a great degree disappointing not to have the capacity to contact various business accomplices at the same time and with constrained exhibition and complexities. Our new item tackles this issue by enabling clients to participate in a telephone call by choosing a dispersion gathering, contact gathering, or by multi-choosing clients in the Contact List. Clients occupied with a balanced call can welcome different members to join the discussion in this manner making a multi-party meeting. Presentation The item isn't focused for business officials who are continually running short on time, and have the weight of various obligations, yet in addition will interest the mechanically disposed. The genuine objective here was to manufacture a top of the line gadget that was a definitive Blackberry to date. It is promoted both the business administrators and the gadgetholics who simply need to have the best device in the market. (Situating a New Product in an Uncertain Market) Different merchants unmistakably have their sights set on a similar market, trusting the BlackBerry circumstance makes new openings. Nokia, for example, as of late obtained remote email administration firm IntelliSync to target clients who need nonstop access to their messages. "What we find in the commercial center is expanding attention to the further potential past email of the BlackBerry and other hand-held gadgets, said Al Smith, president and prime supporter of Apresta. "A significant number of our clients are utilizing the gadget to check stock, to put in orders from the street. They're beginning to end up extremely subject to it and used to utilizing it for that too." (Blackberry Competition) These same administrations can be utilized on different gadgets also yet our corporate clients are faithful to the blackberry since it was the primary gadget to present this new flood of innovation. Blackberry Classic is unquestionably a noteworthy advanced mobile phone improvement that gives its clients a bunch of enticing highlights. Highlights 'Tri-band 3G bolster stretches out help to GPRS/EDGE/HDSPA systems. Push catch" WiFI setup to promptly get to "secured" WiFi get to focuses. Altogether enhanced sight and sound help - in general (gushing) video execution, iTunes synchronization, new media player, enhanced show and, while regardless they're chipping away at it before the Blackberry Bold's late spring discharge, another web program. Quicker processor (@ 624 MHz, the speediest Blackberry) 128MB inside Flash memory yet additionally 1GB on-board stockpiling memory expandable to 16GB by means of MicroSD/SDHC opening. 4.2 megapixel camera GPS with Blackberry MapsBlackberry MediaSync to exchange media from iTunes half-VGA "ultra-splendid" show (480 x 320) Higher limit battery that converts into 30% additional standby time and 20% more on-air talk-time.' (Technical Specifications of a Blackberry) Of specific note; the new Blackberry keeps up the customary QWERTY console with ergonomic changes - a key Blackberry characterizing highlight in respect to iPhone. Its elite program and determination alongside ahe brilliant show takes into account in a hurry web perusing where connections can likewise be downloaded from inside the program. Rivalry 'No item can ever exist in the market without confronting savage rivalry and the new Blackberry is no special case. The adversaries incorporate Nokia, Dell, Hewlett-Packard, PalmOne, Good Technology, Seven Networks, and yes, Microsoft. The decision amongst Blackberry and Nokia (or iPhone so far as that is concerned) got considerably more troublesome today, with the presence of two front line advanced cells.' The decision for advanced mobile phone purchasers is expanding every day. From one viewpoint you have iPhone, in the other, the authoritative champion Blackberry, and after that there's Palm, Nokia, Samsung and the rest. Recently iPhone has become all the press, with its smooth plan and capacity for home clients and (here's the executioner) business clients to get push-email out and about. Be that as it may, the Apple-fest isn't going unchallenged. Blackberry hasn't lingered behind either even with such rivalry so it presented portable mail alongside other engaging highlights for the telephone. There's no questioning the convincing idea of versatile email. Nobody likes coming back to an office with screens brimming with new messages in their inbox. In spite of expanded work hours, it some way or another feels we're more in charge if messages can be perused and managed for the duration of the day progressively. Contrasted and numerous versatile applications, it's a less demanding offer inside to senior administration and the budgetary controllers as they can by and by observe the advantage. (Advertising a Blackberry) Depiction of target showcase The Blackberry is a telephone focused towards a specific fragment of the market. This objective market is characterized by the accompanying socioeconomics: Age: Anything over 18. Business officials today are not really over 30 or 40 as it used to be the situation two or three decades back. Today the Blackberry is an exceptionally valuable gadget for chiefs and business administrators to stay in contact in a hurry and deal with their business undertakings. These days, these business administrators are by and large youthful. Be that as it may, the more established grown-ups may likewise be focused for this gadget. Our point will be to target officials of all ages or status: the main issue is, since this variable has turned out to be immaterial to expert in the cutting edge entrepreneurial world. Sex: Executives are these days not restricted to a specific sexual orientation. The advanced business world has an equivalent number of male and female administrators who might require a Blackberry. Subsequently, the advertising system ought to be equipped towards speaking to the two sexes. Calling: as has been more than once focused on over and over, the Blackberry is no common handset. It is focused towards business clients and officials to give them a freehand in dealing with their business issues. Salary Level: Generally, the pay level that would be focused for the Blackberry would be over the $50,000 stamp every year. This is expected to a limited extent by the way that officials and business laborers acquiring weighty compensations would probably put resources into such business strong devices and contraptions than other lower paid administrators. Instructive Level: individuals who need to deal with their undertakings up to the moment, or associate with different officials would require the essential clients of a Blackberry. Along these lines, for the most part this portion of the populace would be exceedingly, if not genuinely, instructed. We would expect this fragment of individuals to be school graduates and would expect a vast extent of them to be holder of a Masters degree. (Target Marketing for Blackberry) Depiction of Competitors "There are options, however I believe it's an instance of market infiltration," Al Smith, president and fellow benefactor of Apresta said. "The BlackBerry was the principal cell phone out there with the capacity to do email and an expansive area of corporate world is dependent on it." As the Blackberry freight boat keeps on going up against water amid RIM's (Research In Motion) continuous patent fight with NTP, an ever increasing number of sharks are attracted to the encompassing swells with expectations of rescuing whatever they may of the organization's reliable client base. (Blackberry Competition) It's actual, the dominant part of investigator and contenders alike don't see a Blackberry power outage happening at any point in the near future, yet the patent fight has spotlighted various contrasting options to RIM's prominent handheld. Only one year prior there were scarcely any items available that contrasted and RIM's Blackberry. This is not true anymore. As per Clyde Foster, COO at Intellisync, a remote email firm that was as of late bought by Nokia, whatever is left of the handheld market isn't just getting up to speed with RIM, these organizations are putting forth better costs on a more extensive exhibit of items. (The opposition starts) "That general change in the market has had many individuals pondering options. Over that, you have the investigation over the court case. For us, it's an advantage that it's going on now," said Foster. He noticed that asks about the organizations items and administrations have soar in the course of recent months. Deals at Good Technology, RIM's greatest rival in the product space, have likewise been blasting. (Blackberry versus Cell phone) Rivalry has made up for lost time with 'Exploration In Motion' and it's long market pioneer item, the BlackBerry. The fast upgrade in Nokia and Motorola handset can turn out to be a risk to Blackberry, and could have thumped this result of the racks in the market, however Blackberry has skiped back with it blackberry exemplary. This can mean an exit for some new players in the market. "Our business when all is said in done has been developing, yet the prosecution has absolutely helped," said Danny Shader, CEO of Good Technology. "It's changed the profile of a few records that were beforehand totally dedicated to RIM, who now appear to be completely dedicated to supplanting them, or if nothing else not depending on them." Regardless, RIM is as yet the lord of the slope in the remote email advertise with around 4.3 million Blackberry endorsers in aspace of about 6 million. We give quality and in addition unmatched highlights in this manner are don't trade off on cost. We are right now not engaged with any value rivalry since we trust that what is offer has unparalleled qualities. (Blackberry versus Cell phone)>GET ANSWER