Financial Analysis is a comparative process. These numbers on their own do not always have a lot of meaning.
For example, Cumulative Profits has meaning on its own, but it has greater meaning when compared against the competition or when looking at your own trends over time. Your analysis in Week 1 of the Practice Rounds or Competition Rounds will have to be made against the other five companies. After that, consider your trends overtime as well as against the other companies.
Select a different measure each week and write a paragraph describing how that financial measure is created
(e.g., ROS=Profit/Sales) and cite your source, what the financial measure tells the company, and how your
performance compares with the competition and over time.
Sample Solution
