For the case study attached produce a written report (1500 words) to be presented to the management of the restaurant.
Think about including the following in your report:
• Identify the key aspects of strategic food and beverage management that are used by The Lime and Sombreros Tapas Bar and what can be improved to maintain the success of the business.
• Evaluate the operational and economic characteristics of The Lime and Sombreros Tapas Bar.
• Apply pricing and profitability concepts (menu engineering) for The Lime and Sombreros Tapas Bar and suggest ways of improving the sales/profits of the business.
• Analyse and apply advertising strategies that could be used to improve business, especially if it is decided to expand the business
The Lime and Sombreros Tapas Bar
The Lime and Sombreros Tapas Bar is a 55 cover restaurant that has been operating for one year. The restaurant was a huge success amongst the locals and the management often had to turn down bookings and turn away walk-in customers, especially during Friday and Saturday nights. Furthermore, the restaurant service area is mostly uncovered with only enough room for 25 covers inside. After the first year of operations, the management team held a meeting to decide the future of the restaurant. With a £100,000 loan, the restaurant could be extended to 100 covers with 65 covers protected from the elements during the winter months. With an average customer spend of £15 and an estimated occupancy averaging 75% throughout the year, the team had to decide if the expansion was worth the loan. Loan Interest was at 7% per annum and restaurant gross profits for the first year were around 10%. Furthermore, the expansion would need the restaurant to remain closed for at least 20 to 30 days. The restaurant management team also realised that their tapas food menu may need rethinking, as some of their unique recipes are now appearing on some of the other restaurant menus. However, they have no idea how to start making any decisions, so they hire you as a consultant to help them with ideas. You are given an extract of the menu for the month of October together with prices and food costs as well as the number of items sold during the month of October.
Selling Price £
Food Cost £
Number of October sales
Traditional Spanish omelette filled with potatoes, peppers and onion (V)
Green chilli peppers mixed with soft cheese, stuffed in a deep fried crispy coating (V)
Pimentos con Queso
Sweet baby red peppers stuffed with soft cheese (V)
Croquetas de Manchego
Croquettes of Spanish goats cheese, paprika, chives, thyme and parsley (V)
Champinones al ajillo y crema
Fresh button mushrooms in cream, white wine and garlic (V)
Deep fried potatoes topped with a spicy, red chilli, bacon and tomato sauce
Deep fried potatoes topped with a Canarian mojo verde salsa
Deep fried, fresh chicken wings
Chorizo al Pimentos
Spicy Spanish sausage in a tomato, pepper and onion sauce
Lamb and Lambs kidney stew from the Extremadura region, superbly spiced with red peppers, paprika and white wine
Spanish meatballs served with a tomato and green bean sauce
1.1.3 Weighting/Contribution to the Module Mark
1.1.4 Learning Outcomes Assessed by the Task
Appraise key management issues in food and beverage management relevant for the leisure, business, and corporate industries.?
Evaluate and comment on the challenges and current issues related to food and beverage management.
Analyse and evaluate theories and models related to hospitality, food and beverage management.
Apply theories and models of food and beverage management to service delivery.
Compare and contrast different academic viewpoints to develop a reasoned argument.
Communicate effectively in writing.
Demonstrate a professional understanding of the provision of customer service.
Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell.
In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.
God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.
Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.
To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.
Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.
Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.
Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.