Fuel consumption and the related effects of gas combustion on the environment

by | Feb 6, 2022 | environment

To reduce fuel consumption and the related effects of gas combustion on the environment, some car manufacturing companies have delved into hybrid cars. While its assembly follows that of other standard vehicles, a hybrid is built with a system that allows the automobile to switch between an electric motor and a gas engine as energy sources. The car has a battery that stores electric power that drives it until it depletes, depending on the distance covered before the gas engine automatically takes over (Upadhyaya & Dua, 2019). We recognize the importance of fuel economy, the need to conserve our environment, the essence of comfort and performance. That is why we have taken a lot of consideration in making a new model of hybrid cars. Our Super hybrid model is built in the same way but with more performance, exquisite interiors, and exteriors. It also features advanced safety measures using the latest technologies and is more pocket-friendly for our customers than the plug-in hybrids currently in the market.

The super hybrid model ensures that the battery is charged while the car is moving when braking, unlike the plug-in hybrid that must be plugged in and charged for long hours. Our choice to manufacture a super hybrid instead of the plug-in hybrid was based on the need to reduce carb emissions and ensure fuel economy while keeping our customers on the move without stopping to charge any batteries. Our model is lighter because of the relatively small batteries, thus aiding in handling the vehicle. Unlike most plug-in hybrids in the market, our model utilises the Hybrid Synergy Drive (HSD) that makes it fuel-efficient and smoothly combines the mechanics of the fuel engine and the electric motor to drive the car.

Launching Hybrid Car in the Selected Target Market

Identifying the target market for electric vehicles or hybrids has been made a little easier by increasing knowledge about eco-friendliness in automobiles. For example, Samuel(2021) has revealed that the electric vehicle industry has made great leaps, realising an up to 160 percent increase in car sales in 2021 when 3 million units of automobiles were sold. It is suggested that a proper marketing strategy should target the environmentally conscious, technological-oriented, and less flexible environmental segments when introducing hybrids into the markets (Samuel, 2021). Like most other advanced innovations, electric vehicles are relatively expensive and cut out the majority of those who would like to have them due to financial reasons. However, the numbers are likely to increase if the right segments are targeted. The environmentally conscious customers are concerned about the well-being of the environment and are willing to alter their lifestyles to favour that conviction. This segment believes that climate change and pollution from emissions constitute the real threats to the environment. The technologically oriented group includes the techno-savvy majority with a knack for the latest technology as well as a desire to be associated with new innovations.

The less flexible environmental group constitutes people who are unwilling to change or adapt despite awareness of environmental factors. This group is unwilling to change their lifestyles. Unlike the general target of electric cars, the last segment will likely be attracted to the super hybrid model because it comes with insignificant life changes. All the segments mentioned belong to the high-income groups in the US with an annual income of more than $ 100,000 (Samuel, 2021). This insight means that the upper social class will be the main target through advertisements and communication.

The activities That Will Be Conducted to Build the Image of the Brand

The super Hybrid brand will have an incredible online presence through various social media platforms. It will also build its brand through liaison with top media houses for visibility. The main activities that will be taken to promote this brand will include creating social media platforms, test drives, advertisements, and other promotional initiatives. Platforms such as websites, blogs, YouTube videos, and Meta pages will be the significant sources of information about this model. The marketing trend of cars has shifted to online platforms in recent years because that is where millions of people are found. Samuel (2021) observed that 38 percent of millennials (30-39 years) are highly likely to purchase electric vehicles after reading about them online. The marketing of the Super Hybrid model will include visual content online for target audiences to stream and learn about this particular car.

The brand will also offer test drives for prospective buyers to come and experience the feel of the car and discover on their own. There will be periodic calls for signup forms online where people will be directed on what to fill and later report to testing fields. There, they will drive the car with instructors and feel its difference from other vehicles. The test drives will make it easier for people to decide if they like the car or not. Other promotional messages will focus on the experience and comfort of the car. Promotional information will cut across some of the mentioned activities and emphasise aspects like ambiance or silence of the Super Hybrid, the auto-packing capability, the gear, and much more concerning the car. Such information will provide a clearer understanding of the target market and drive sales.

References

Kiser, J., & Essery, M. (2017). Is There a Target Market for Electric Vehicles? [Ebook] (pp. 1-8). IPSOS. https://www.ipsos.com/sites/default/files/2017-04/ipsos-marketing-target-market-electric-vehicles.PD__0.pdf.

Raedt, H., Wurm, T., & Busse, A. (2019). The Lightweight Forging Initiative – Phase III: Lightweight Forging Design for Hybrid Cars and Heavy-duty Trucks. ATZ Worldwide, 121(4), 54-59. https://doi.org/10.1007/s38311-019-0011-9

Samuel. (2021). Target Market of Electric Cars- And Marketing Strategy. How I Got The Job. https://howigotjob.com/business-model/target-market-of-electric-cars/.

Upadhyaya, A., & Dua, S. (2019). Consumer awareness and perception towards hybrid cars. JIMS8M: The Journal Of Indian Management & Strategy, 24(3), 46. https://doi.org/10.5958/0973-9343.2019.00024.3

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.


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God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies, 4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

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