Choose an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s
marketing strategy.
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior
to adjust its marketing strategy.
How did this organization figure out what its target market wanted?
How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by
consumer behavior?
Sample Solution
