Choose an organization with which you are familiar.
Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s
Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior
to adjust its marketing strategy.
How did this organization figure out what its target market wanted?
How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by
hen missionaries began to make the journey to the South Pacific in the late 18th century, their sole aim was ‘civilising’ the indigenous population, and set out to change almost every aspect of their lives. People’s clothing became more conservative, the ancient art of body tattooing fell out of use and great religious artworks (for Pacific religions had mostly been based around icons) were dismissed as idols, and burnt. Marae Taputapuatea, which had been a site for worship for millennia, was allowed to fall into disrepair as the focus of South Pacific religion turned its attention towards Rome and the West. As one Maori man put it, “When the Westerners arrived, the Polynesians learnt to build houses from lime and limewash and build churches for worshipping God. We started praying inside the Church. We let go of the gods, the marae, the ways of our ancestors, all of it” (2). Missionaries had particularly struggled on New Zealand, failing to ‘save’ a single soul in their first fifteen years there. The South Pacific languages had no written form, so to communicate ideas and messages, they used artwork. Lots of artwork was based around the gods and important rituals, usually in the form of wooden statues, although tattooing and scarification were also popular, particularly amongst the Maori. The Maori were unique in their practise of facial tattoos, or moku, a practice which continues today. Each design has a genealogy – Maoris wear their culture on their skin. As the head is the most important body part, facial tattoos are the most important of all, and represent ‘manu’ or honour. They honour Maoris’ ancestors, and ensure the survival of the Maori culture in a manner which proved shocking to Europeans. Despite some of the most violent beginnings, New Zealand went on to produce some of the best integrated indigenous-settler communities, partially engendered by the emerging hybrid religion. Maori converts didn’t see their conversion to Christianity as an abandonment of their old beliefs, as the missionaries had expected, rather took the aspects that they liked and incorporated them into their existing belief system. One particularly poignant carving depicts a Maori version of the Virgin Mary and child. Mary stands upon a >GET ANSWER