Individually, write a report which summarizes how the COVID-19 pandemic (March 2020-ongoing) has affected consumer behavior in a chosen destination. In this task, you should:
– Summarize how the destination has reacted to the outbreak of the pandemic, how they have implemented lockdown, and/or safety measures up to the date of delivering this task, and most importantly, how this crisis has been communicated to their targets.
– Explain which targets were prominent for the destination before the pandemic, and critically evaluate whether changes have occurred about those segments because of the pandemic.
– Analyze information on the thoughts, feelings and behaviors of the destination’s targets that might have affected how, when, and if they have changed their relationship to the destination
