Hume, Janice. “Memory Matters: The Evolution of Scholarship in Collective Memory and Mass CommunicationPreview

Read: Fisher, Walter R. “Clarifying The Narrative ParadigmPreview the document.” Communication Monographs 56.1 (March 1989): 55; Hochmuth, Marie.“Kenneth Burke and The ‘New Rhetoric.’.”Quarterly Journal of Speech 38.2 (April 1952): 133
Read: Griffin, Leland M. “The Rhetoric of Historical MovementsPreview the document.” Quarterly Journal of Speech 38.2 (April 1952): 184
Read: Kahl, Mary L., and Michael Leff. “The Rhetoric of War and Remembrance: An Analysis of President Bill Clinton’s 1994 D-Day Discourses.Preview the document” Qualitative Research Reports In Communication 7.1 (October 2006): 15–21
Read: Eric S. Jenkins (2014) The Modes of Visual Rhetoric: Circulating Memes as Expressions (Links to an external site.), Quarterly Journal of Speech, 100:4, 442–466
Read: Fay, Isabel, and Jim A. Kuypers. “Transcending Mysticism and Building Identification Through Empowerment of the Rhetorical Agent: John F. Kennedy’s Berlin Speeches on June 26, 1963.” (Links to an external site.) Southern Communication Journal 77.3 (July 2012): 198–215.
Watch: John F. Kennedy,“Ich bin Ein Berliner” (10:31)
Your paper should be approximately 400–600 words, or two to three double-spaced pages, in Times New Roman with 12-point font and indented paragraphs. All papers must be free from typographical and spelling mistakes. Errors of grammar, syntax, and composition affect the assignment grade. Include a word count in your submission.

Choose the Kennedy speech and answer the following questions:

What was the purpose of this speech? Do you believe the speaker achieved this purpose?
What was the occasion of this address? How did the specific constraints and resources of the place, day, and circumstances help shape the speaker’s remarks?
Who was the audience for this address? What common traits did the audience share? In what way did the speaker adapt the speech to this particular audience?
Briefly research the background of the speaker. How did the speaker overcome the constraints and use the resources of being who he was in this situation?
What types of supporting material and reasoning did the speaker use in this address? Provide examples from the speech of the types you find.
What cultural values and beliefs did the speaker appeal to in the address? Provide examples from the speech to support your observations.

Sample Solution