learning outcomes:
1. Identify and design appropriate research objectives, questions or hypotheses in order to address a specific research problem.
2. Formulate and evaluate different research design elements and outline how they inform research practices.
3. Analyse primary data to interpret results appropriate to the research design.
4. Outline the legal, social, and ethical issues faced by marketing researchers and determine their impact on research design.
5. Work collaboratively in diverse groups.
Step 1.
Listen to the mp3 file attached about the client Filling upon which your will base your research report:
Step 2
Re-read the following brief which will form the basis of Assignment 3: Research report: Brief
Marketing problem
How can Filling increase the number of users of their app, including both players acting as fill-ins, and teams requesting fill-ins?
Research problem
Investigate the need for, and perceptions of, the Fillin app.
Research objectives and research questions (RQ)
Research objective 1: Investigate the rates of participation in social sport among Australian adults.
• RQ1: What are the participation rates across sports among Australian adults?
• RQ2: How do participation levels differ by location?
• RQ3: How do participation levels differ by demographic factors (age, gender, etc.)?
Research objective 2: Examine the need for fill-in players among social sport participants in Australia.
• RQ1: How commonly do social sports teams in Australia require fill-in players?
• RQ2: How does the need for fill-in players differ by sport?
