Description
Discussion: Impact of Media on Public Policy Debate
There are more media choices available today to ordinary citizens than ever before. In fact, in the United States and in many other nations, citizens are dramatically decreasing the amount of time spent consuming news through traditional media, such as nightly news broadcasts and daily newspapers. Instead, citizens are dramatically increasing the amount of time spent on a vast array of alternative news resources. Therefore, media outlets—whether on television, in print, or on the Internet—need to digest often-complex policy issues into small snippets that can be understood and communicated in a short amount of time.
But just how do the media focus upon a relatively limited number of policy issues for their daily reporting? How do the media prioritize what stories and issues are printed and broadcast? After reading the assigned chapters in McCombs’s book, you will recognize just how the reporting cycle occurs at major news outlets across the country. Although the diversity of media outlets is stunning, it is remarkable that there are also important similarities in how news outlets choose what to report. They often choose sensational items that people can easily understand, such as issues of crime and violence, a deteriorating economy, or threats to the natural environment. Issues such as taxation also get substantial and consistent coverage because they affect the pocketbooks of individual Americans.
As you review this week’s Learning Resources, pay close attention to the role of the media in public policymaking. Consider how the media acts as an outlet for the promulgation or blocking of public policy agenda items.
With these thoughts in mind:
Select a public policy you are most interested in (I would like Black Lives Matter). Then, select one media outlet that has promulgated or attempted to block the debate on the public policy issue you chose.
Compose a brief description of how your chosen media outlet has promulgated or attempted to block the debate on your selected public policy.
Then, explain whether you believe the selected media outlet’s promulgation or blocking of your chosen public policy item was effective or not and why.
DO NOT RESTATE WHAT IS STATED ON THE INTRODUCTION. NO TITLE PAGE NEEDED.
REQUIRED RESOURCES:
McCombs, M. (2014). Setting the agenda: The mass media and public opinion (2nd ed.). Malden, MA: Polity Press.
Chapter 1, “Influencing Public Opinion” (pp. 1–23)
Chapter 2, “Reality and the News” (pp. 24–38)
Chapter 3, “The Pictures in Our Heads” (pp. 39–62)
Chapter 4, “Why Agenda-Setting Occurs” (pp.63–78)
Chapter 5, “How Agenda-Setting Works” (pp. 79–95)
Chapter 6, “Consequences of Agenda-Setting” (pp. 96–110)
Chapter 7, “Shaping the Media Agenda” (pp. 111–133)
Barnes, M. D., Hanson, C. L., Novilla, L. M. B., Meacham, A. T., McIntyre E., & Erickson, B. C. (2008). Analysis of media agenda setting during and after Hurricane Katrina: Implications for emergency preparedness, disaster response, and disaster policy. American Journal of Public Health, 98(4), 604–610.
Chakravartty, P. (2011). Making our media: Global initiatives toward a democratic public sphere. Vol. Two: National and global movements for democratic communication. Canadian Journal of Communication, 36(1), 189–192.
Kelly, D. M. (2011). The public policy pedagogy of corporate and alternative news media. Studies in Philosophy and Education, 30(2), 185–198.
Coulson, D. (2013). Dynamics of social media, politics and public policy in the Arab World. Global Media Journal, American Edition, 12(22), 1–20.
Dynamics of Social Media, Politics and Public Policy in the Arab World by Coulson, D., in Global Media Journal, Vol. 12/Issue 22. Copyright 2013 by Yahya R. Kamalipour. Reprinted by permission of Yahya R. Kamalipour via the Copyright Clearance Center.
Accuracy in Media. (n.d.). Retrieved April 28, 2014, from http://www.aim.org/
The Annenberg Public Policy Center of the University of Pennsylvania. (n.d.). Retrieved April 28, 2014, from http://www.annenbergpublicpolicycenter.org/
U.S. National Archives and Records Administration. (n.d.). Constitution of the United States. Retrieved from http://www.archives.gov/exhibits/charters/constitution.html
Note: Navigate the website and find the First Amendment to the U.S. Constitution.
Media Matters for America. (n.d.). Retrieved April 28, 2014, from http://mediamatters.org/
TED. (n.d.). Retrieved April 28, 2014, from http://www.ted.com
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