Scenario: Conversion rate optimization
Conversion rate optimization (CRO) refers to the activities and techniques employed by digital marketers in order to maximize the number of visitors to their organisation’s website taking a desired action; this could be anything from downloading a whitepaper to purchasing a product online.
Whereas conversion rates relate to the user taking a desired action, the user experience refers to how visitors to the website interact with the pages and content, to meet their needs and wants.
In your role as a Marketing Manager in your own organisation, or an organisation of your choice, you have been asked to consider improving the CRO through the optimisation of the user experience as part of the online customer journey.
Question 1: (1,500 words) (reflecting the learning outcomes 1, 5, 6, 7 mentioned in Page 3)
You have been asked to provide a brief report for the Senior Management Team (SMT), that identifies your organisation’s current approach to CRO, as well as that of a key competitor. The report should include the following:
A- A summarised background to your chosen organisation. This should include the name of the organisation, and the type of organisation e.g. profit/non-profit, national or global etc. The size of the organisation in terms of employees, and turnover. The product range and the type of market it serves e.g. B2C or B2B, and the organisation’s main competitors. The background should also provide an overview of the customer base and level of maturity in the use of CRO. (approx. 200 words)
B- A critical evaluation of the approach to CRO employed by your chosen organisation. (approx. 400 words)
C- An analysis which compares and contrasts your chosen organisation’s approach to CRO with that of a key competitor. (approx. 800 words)
Question 2: (2,000 words) (reflecting the learning outcomes 2,3,4,7 mentioned in Page 3)
You have been asked by the SMT to recommend key elements required to implement digital marketing strategy, in order to deliver and improvement in CRO. These recommendations should include the following:
A- An analysis of the online journey of one key customer segment, to produce a customer persona that will support digital marketing decisions. (approx. 750 words)
B- Identify and justify at least two key digital marketing objectives, focused on CRO. (approx. 500 words)
C- Recommend and justify a digital marketing strategy that focuses on improving the user experience for the customer segment identified in 2(A). (approx. 750 words)
Question 3: (1,500 words) (reflecting the learning outcomes 1,2,3,6,7 mentioned in Page 3)
Digital Marketing Plan. Following on from the above analysis and digital marketing strategy recommendations, you have been asked to write a digital marketing implementation plan. It should have a focus on allocating resources and managing the measurement of outcomes. In detail it will include:
A. a critical evaluation on how the digital marketing mix can be managed and optimised to support an improvement in CRO. (approx. 500 words)
B. A detailed analysis and justification of the resources required to support the successful implementation of the recommended digital marketing strategy and mix. (approx. 400 words)
C. Recommend a programme of multivariate testing of key metrics that will be used measure the performance of the recommended digital marketing strategy. (approx. 600 words)
This experiment become about setting apart a single bacterial colony from a soil sample and figuring out which genus it belongs in. this is mainly critical for features which includes agriculture, as knowing whether a particular soil has a high concentration of nutrient generating bacterium is important to being capable of harvest exact plants. some other key aspect of soil bacterium, is they have a tendency to be high in nutrient recycling organisms. As well there tends to be a high quantity of varying phylum in soil bacterium that become formerly unknown, as in 2003 Joseph et al. managed to isolate 350 different bacterium which had been assigned into 9 exclusive phyla. As well approximately 27% of the remoted bacterium belonged to unnamed families, and have been placed in very poorly studied phyla. (Joseph et al. 2003) methods: The test commenced via subculturing a bacterial colony recognized from a myriad of soil bacterium isolated in an agar plate. Then this bacterial colony became discovered thru a microscope, as well as tested for whether it became gram wonderful or gram poor. Then the bacterium become re-cultured into varying answers to test for specific nutrient use. First it was subcultured onto an agar plate rich in starch, incubated, and tested for starch hydrolysis thru the usage of lugol’s iodine, to see if there was starch final in the location of the bacterial colony. Then a deep rich in sulfur changed into inoculated with the bacterium, and observed for whether or not motility became displayed, or whether hydrogen sulphide turned into produced. Then the bacterium turned into inoculated in a peptone broth, to check for manufacturing of ammonia, thru the addition of Nessler’s Reagent, an ammonium sulphate broth and a nitrite broth, to test for the capacity to nitrify compounds using Nessler’s reagent; Trommdorf’s Reagent; diphenylamine; and Sulfuric acid, and a nitrate broth to check for the capacity to denitrify compounds the usage of indicated reagents. Then the bacterium changed into located right into a thioglycollate medium to test the oxygen tolerance of the bacterium. next the bacterium became subcultured onto a everyday agar plate, to test for the presence of catalase and oxidase. in the end the bacterium turned into subcultured on plates with various NaCl concentrations, and inoculated in tubes of various pH’s and tubes with various temperatures. (Robertson and Egger, 2010) effects: on this lab our obtained data turned into gathered and summarized (desk 1). This changed into then used to attain a probable micro organism genera from the collected information, primarily based on a text of classifications. those consist of references for whether or not a microbe genera takes place to have a selected enzyme, to which styles of electron donors it utilizes all through its ATP production section, be it in oxidative phosphorylation, or substrate level phosphorylation, or maybe a form of fermentation. The facts accumulated in desk in is well correlated inside the assigned manual, and is indicative of the genera Bacillus, which is known for its Rod-like form, and the capacity of this precise genera to develop across a massive array of nutrient sorts. (Sneath, 1986) different indicators of this precise Genus, are that Bacilli generally tend to grow most predominantly inside a temperature range characterized by means of mesophilic organisms, and feature a huge variety of osmotic strain, or salt awareness tolerances. some other indicator of the bacillus genera, is the truth that this unknown micro organism tested fantastic on the gram test, as most contributors of the bacillus genera are gram-tremendous bacteria.>GET ANSWER