 Assess the industry your proposed business will be entering at the five-digit NAICS
code level. Use a broader industry category (less NCICS digits) if necessary
(http://www.census.gov/epcd/www/naicstab.htm)
 Assess the attractiveness of the industry in which the potential business plans to
operate, on each of the following dimensions.
Industry Attractiveness Assessment Tool
Low Potential Moderate Potential High Potential
1. Number of competitors Many Few None
2. Age of industry Old Middle aged Young
3. Growth rate of industry Little or no
growth
Moderate growth Strong growth
4. Average net income for
firms in the industry
Low Medium High
5. Degree of industry
concentration
Concentrated Neither
concentrated nor
fragmented
Fragmented
6. Stage of industry life
cycle
Maturity
phase or
decline phase
Growth phase Emergence
phase
7. Importance of industry’s
products and/or services
to customers
“Ambivalent” “Would like to
have”
“Must have”
8. Extent to which
business and
environmental trends
are moving in favor of
the industry
Low Medium High
9. Number of exciting new
product and services
emerging from the
industry
Low Medium High
10. Long-term prospects Weak Neutral Strong
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Target Market Attractiveness
 Identify the specific market segment within your broader industry that you plan to
target.
 Assess the attractiveness of the target market on each of the following dimensions.
Target Market Attractiveness Assessment Tool
Low Potential Moderate Potential High Potential
1. Number of competitors
in target market
Many Few None
2. Growth rate of firms in
the target market
Little to no
growth
Slow growth Rapid growth
3. Average net income for
firms in the target
market
Low Medium High
4. Methods for generating
revenue in the industry
Unclear Somewhat clear Clear
5. Ability to create “barriers
to entry” for potential
competitors
Unable to
create
May or may not be
able to create
Can create
6. Degree to which
customers feel satisfied
by the current offerings
in the target market
Satisfied Neither satisfied or
dissatisfied
Unsatisfied
7. Potential to employ low
cost guerrilla and/or
buzz marketing
techniques to promote
the firm’s product or
services
Low Moderate High
8. Excitement surrounding
new product/service
offerings in the target
market
Low Medium High
Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall
Market Timeliness
 Determine the timeliness of entering a specific target market based on the following
criteria.
Market Timeliness Assessment Tool
Low Potential Moderate Potential High Potential
1. Buying mood of
customers
Customers are
not in a buying
mood
Customers are in a
moderate buying
mood
Customers are
in an
aggressive
buying mood
2. Momentum of the market Stable to losing
momentum
Slowly gaining
momentum
Rapidly gaining
momentum
3. Need for a new firm in the
market with your offerings
or geographic location
Low Moderate High
4. Extent to which business
and environmental trends
are moving in favor of the
target market
Low Medium High
5. Recent or planned
entrance of large firms
into the market
Large firms
entering the
market
Rumors that large
firms may be
entering the market
No larger firms
entered the
market or are
rumored to be
entering the
market

 

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

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