o What is competitive advantage?
o Is it in a growth market?
o How will the business make money?
o How will the business be staffed?
o Is the product innovative?
o Are the plans and goals realistic?
Identify problems and case problems while analyzing the case
o Short-term objective are inconsistent with its long term mission or not?
o Does the company follow trends and events in the general environment?
o Is the company effectively scanning and monitoring the competitive environment?
o Has the company correctly analyzed the impact of the competitive forces in its industry on profitability?
o Does the company know how the various components of its value chain are adding value to the firm?
o Is the company’s financial performance as good as or better than that of its close competitors?
o Has the company chosen the correct competitive strategy given its industry environment and competitive situation?
o Has the company made the appropriate choices between cost reduction and local adaption to foreign markets?
Sample Solution
