The organization in focus for this assignment is the comparisons service “Moneysupermarket.com”. Feel free to collect information from their annual reports, press releases and the Internet to support your analysis. Your report must not exceed 2,500 words excluding the Executive Summary and the Appendix. Please address all of these questions for a total of 100 marks:
1) Critically assess the business microenvironment (industry) within which the firm operates using the Porters Five Forces framework and pay particular attention to the competition. Is this industry attractive? 25 marks
2) Consider the 3 most immediate competitors of Moneysupermarket.com and compare their dynamic capabilities. Which company has a sustainable competitive advantage and in which areas? 125 marks]
3) Drawing from the two previous answers, build four scenarios that could help the firm define and implement its strategy over the next 10 years. What should the company do under each scenario? 150 marks]
