1. Objective:
    Objective of this assignment is for you to increase your knowledge about how businesses are leveraging the Internet to conduct business with customers. Because you will be using public Web sites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C).
  2. Important Dates & Tasks: ( no exceptions)
    MIS800 Project Dates.png
  3. This is what you will do FIRST:
    A) First, pick an industry of your interest that has several similar companies that have developed online e-businesses that include public B2C (business to consumer) websites.

In order to find industries- some resources:
International Labor Organization:

https://www.ilo.org/global/industries-and-sectors/lang–en/index.htm (Links to an external site.)
Fidelity Financial:

https://eresearch.fidelity.com/eresearch/markets_sectors/sectors/sectors_in_market.jhtml (Links to an external site.)
Deloitte Consulting:

https://www2.deloitte.com/us/en/industries/all-industries-sectors.html (Links to an external site.)
North American Industry Classification (NAICs):

https://www.naics.com/search/ (Links to an external site.)
MSCI- Global Industry Classification System:

https://www.msci.com/gics (Links to an external site.)

Only after you have done this exercise, will you be more comfortable to start this project. Remember starting well is half the battle won!!

B) Secondly, become extremely familiar with the 7cs framework (a complete book chapter PDF is in the Folder “Projects” under Files. Quick link-

  1. This is what you do SECOND, for the Excel Spreadsheet:
    Create and excel spreadsheet EXACTLY AS THE SAMPLES ( the sample is in the Project Folder, you may choose vertical or horizontal format) where you will list 10 companies that you find in your industry segment (if you find an industry that does not have the required 10 companies, then drop that industry and find another one). The companies can be either, “bricks or clicks” or even just pure “clicks” (online only). Give them a score ranging from 1- (low) to 5 (high), across each of the elements corresponding to the 7 Cs. So that you are able to generate an average score in the last column.
    After that add the points and arrive and identify the companies:
    a) With the highest average score,
    b) With the lowest average score,
    c) With the average middle score (the closes to the middle score).
    This way you would have picked only the 3 companies, through your excel without “guess work”, “personal feelings”, and “force fitting”. This is a great achievement!!

After you have looked at several public Web sites for companies in this industry, and arrived at the 3 companies as outlined above, you will now have an interesting comparison about how companies are (successfully?) leveraging the Internet today.

  1. This is what you do THIRD -your Report:
    Analyze the 3 companies that you identified as High, Medium, Low from your excel scoring. Evaluate their Web in terms of the overall “look-and-feel” of the website, and more importantly: how well each Web site has addressed the 7Cs in the framework by Rayport and Jaworski.
    Feel free to also use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a “last date accessed” for all references to a URL.
    REPORT STRUCTURE FOR YOU TO FOLLOW:

Write up your findings using proper section/ paragraph headings and table of contents. Prepare a report (Times New Roman, 12 pitch font, double spaced), including the following content:
Introduce the industry you selected and the Web sites you selected (1 page)
The reasons why you chose this industry and these particular companies, and include the URL for each site (2 pages)
Only the 3 selected companies: Describe and also compare the ways that these particular Websites are addressing the 7Cs and any other characteristics you wish to emphasize. (For example, how easy was it to identify the content or services available? How easy was it to navigate between pages? Did the site download easily? Was the usage of graphics and animation appropriate for the target audience? Were linking capabilities of the Web exploited? Was a privacy policy available and easy to find?) ( 1 Page for each of the three company) [your excel spreadsheet is a useful here]
Based on your analyses, provide some recommendations for the company whose Web site you considered to be average and for the company whose website you consider to the weakest. Be sure your ideas are appropriate for the industry you selected, and take into account whether companies in this industry traditionally have sold directly to end-consumers or not and using what channels (e.g., catalog, physical store, or via an intermediary channel). (1 page for each company)

Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

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