In your analysis, try to deduce the issues in each section.
- Firm Analysis
a. What are the firm’s key resources and capabilities that support international
marketing effort? Nay weaknesses and how does it affect marketing?
b. Do the firm have sufficient resources and capabilities to support international
marketing? What are the issues?
c. Identify the market entry strategy used by the firm.
Explain the reasons for using this entry strategy.
Why or why not the entry was successful, explain. - Product Analysis
a. Define the product’s core value and benefits that customers’ seek.
b. Define the customer that the product targeted.
c. What needs does it fulfil for the customers? Has it change over time?
d. Does the product fits the customers’ needs? Explain. Has this fit change over time?
e. Access the cultural fits of the product. Any issues? - Competitor Analysis
a. Identify the key direct competitors in the market.
b. Which competitor posed the biggest threat to the firm? Explain the threats in detail.
c. Descried the level of competition in this industry. What are the issues faced by the
firm and its product/brand.
d. How is the competition environment changing? How the firm should respond to
these changes? - Environmental Analysis:
a. Identify 2-3 key Environmental factors that are relevant to your selected case.
Explain your choice.
a. key Environmental factors
i. Political/Legal/Institutional Environments
ii. Regulatory Environments (Present and anticipated)
iii. Economic Environments (Conditions and Trends)
iv. Social and Cultural Environments
v. Demographic Environment
vi. Technological Environment (Access, reliance, factors and trends)
vii. Natural Environment (Seasonal factors, other climate or topographical
factors)
viii. Physical Environment (Infrastructure)
b. Analyse each selected Environmental factor:
i. Identity the issues/opportunities that affect the firm.
ii. How is the Environmental factors changing? How the firm should respond to
these changes? - Discussion and recommendations
a. Select one challenge/issue from the discussion in the previous sections 1-4
b. Discuss about this challenge/issue in detail.
c. How does it affect and what are the implications to the firm. Any consequences.
d. Can the firm overcome these challenges? Explain.
e. What are your recommendations to overcome the challenges? - Conclusions and recommendation(s)
a. Summarise the analysis from section 1 to 5
b. Speculate would the firm be successful in the future. Why or why not, explain in
detail.
Sample Solution
