International Marketing

Read these articles and answer the following questions is a well written essay not to exceed 2
pages. (Same standards apply as in the 1st assignment)
QUESTIONS:

1. Do you use Uber? Have you used Lyft? Do you think there is there a real difference between the
   services?
2. How has the Chinese market altered the market for ride-hailing services in the US? How does the
   acquisition of Uber China by Didi alter the face of global strategy in this burgeoning industry?
3. According to the article, how well is Lyft doing right now? Does this latest deal in China help Lyft
   or hurt Lyft, all things considered?
4. If you are the CEO of Lyft, what strategic moves would you make now? How does Lyft need to
   readjust its strategy in the US, based on the events in the Chinese market?

Sample Solution