Discuss TWO economic benefits, and TWO economic harms, of the North American Free Trade Agreement (NAFTA), to the United States.
Social media influencers/bloggers are influential over time and this requires time and effort in terms of electronic PR. Pew De Pie (YouTuber) lost sponsorship over ill-advised anti-Semitic comments and child pornography comments. Blockbuster video did not change with the times rapidly enough and Netflix came in and now it is no longer in business. Brewdog (craft beer maker) has become really large and obsessed by KPI’s (Key Performance Indicators) and it does outrageous things and over the top things just for publicity and attention. At Redbull and Brewdog you will not be hired if you turn up to an interview for example which is unnecessary in my opinion, but may be seen as trendy by some others. TripAdvisor has a big influence over a companies’ image because customer ratings and reviews easily enhance or harm a companies’ image. A local example is a garden centre in Inverurie started selling animal furs and there were massive protests and also there were boycotts threatened when Irn Bru announced it was changing its recipe (because people are anti-sweetener). Also- Irn Bru is now made/brewed in England in Milton Keynes but is most commonly associated (and mostly available) in Scotland. On balance then, companies have more power and influence over their image because they have the means (time, money, manpower) to manipulate their image to the outside world. A word of caution is perhaps we are in some ways too gullible because there are stories of Chinese and Indian bots making fake reviews and ratings on TripAdviser so maybe do not trust everything you see online so online PR should be about creating valid/real messages online so that the company/organisation can be seen as trustworthy, dependable and reliable. Grunig, J.E. & Chun-ju Flora Hung-Baesecke (2015, p71) believe that relationships cannot be qualified a value in purely monetary terms (like in the past with traditional PR) as it is indefinable and indescribable as it is more of a feeling (opinions and views) nowadays. (2015,P76) they conclude that a reputation is composed of a combination of the entire amount of the knowledge and views and opinions of every influential body. (2015, p78) Reputations are flexible and adaptable to>GET ANSWER