Question 1–
1) Spot the ‘battles’. Identify and describe the two possible ‘battle choices’ being discussed in the Juan Valdez
article. Hint: Stick to the definition of “battle” used in the ADR framework and you should see two clear options.
(5 points each x 2).
- Discuss the valence of the two battles using the facts from the article. (10 points each x 2)
- Did Juan Valdez attack, defend, or retreat relative to the main battle under consideration? Explain your
answer. (10 points) - Use the facts from the article as applied to the ADR framework and Vroom’s logic to provide a
comprehensive explanation of Juan Valdez strategic decision. The goal is to show you understand how to
apply strategic thinking to a competitive situation to make good resource allocation decisions. (10 points)
Question 2:
The goal here is to demonstrate comprehensively what you’ve learned about strategy and strategic thinking
from the entire course:
—the traditional strategic management theory and concepts as found in the etext,
—-the ADR framework as provided in lecture,
—–as applied to the specific resource commitment (‘attack’) you identified above.
Your objective with this comprehensive question is to demonstrate understanding of the course concepts
covered in this course and see if you can apply them to explain actual competitive moves. Good luck.
(20 points)
Go to capsim.com. Choose any round of results from our Capstone simulation from this class (except Round
0); review to the Capstone Courier and team Annual Report at capsim.com and answer the following: I have
attached the reports
1) Identify one significant “attack” your team made at any time during the simulation (remembering that an
“attack” is defined as an increase in resource commitment to a chosen battle.) Identify the specific product,
market segment, and Round #. (10 points) - Explain your company’s Relative Strength in the market segment at the time of the attack. (10 points)
- Explain any notable external factors affecting Market Stakes at the time of the attack. (10 points)
- From your chosen example, explain the actual results. Did the attack succeed
Sample Solution
