This assignment requires you to analyse a number of advertisements using the ideas and
techniques discussed in class. The advertisements are included below. Note one of the texts is
a video text. A transcript is included below, but you will need to view the text by using the link
provided.
In analysing the advertisements, you need to discuss:
how the advertisement is structured
the relationship between the language and other semiotic systems involved in the
advertisement (e.g. images, sound)
any significant language features of the advertisement *
the ways that language constructs the claims made about the product or service being
advertised *
potential problems the language poses for understanding the nature of the claims being
made
whose interests are at stake and how those interests are identifiable
Sample Solution
