SELECT ANY TWO OF THESE TOPICS TO ANSWER.
TOPIC 1: Mass-Marketed Products
If you have a market that is large and homogenous, then you can be a mass marketer. One example might be salt, basically one product for anyone who wants it for the need to season food, which is a universal need.
Can you think of another mass-marketed product? What is it and why do you think it is mass marketed?
You might want to comment on classmates’ posts with your opinion as to whether they have selected a mass-marketed product, and if not, why you think their choice is actually a segmented market.
Interact with at least one (1) other classmate and use a minimum of two (2) references associated with mass marketing.
TOPIC 2: Analysis of Market Segments
Segmenting markets is difficult and often requires marketing research to find out how consumers think, behave, and basic information such as age, gender, etc. Therefore, defining market segments is aided with the generic segmentation bases, behaviors, demographics, geographics, and psychographics. Be sure to understand this as it is discussed in the Week 4 readings. Also understand that these are generic categories, not segments themselves. Within each of the generic bases are a number of variables from which marketers can choose which ones are relevant for a usable market segment.
All of a company’s marketing mix should focus on the market segment, now called a target market. In other words, the offering should be what the target market wants, where it wants it, how much it wants to pay for it, and how the company communicates with the target market. If done right, we can usually determine the characteristics of a target market by analyzing the advertising.
Your job in this learning activity is to find an advertisement, and tell us who you think is the target market. The hints are in the type of music used, the spokesperson’s persona, the approach to the marketing communications message, the types of people used in the ad, the words chosen for the ad, etc. All this should tell you to whom the marketing communications is intended to influence.
You can choose your advertisement from one of the following. Or, search youtube.com for your favorite commercial.
Café Project Management Disclaimer: This work has been put together by an understudy. This isn't a case of the work composed by our expert scholastic authors. You can see tests of our expert work here. Any sentiments, discoveries, ends or proposals communicated in this material are those of the writers and don't really mirror the perspectives of UK Essays. Distributed: Mon, 18 Sep 2017 Anas Alsalahat Presentation The Petra Coffee Shop requires an intricate task administration plan. Through an itemized undertaking plan, the business will be able to be executed and come to consummation. The venture plan will distinguish every one of the expectations that will be required amid the task advancement and usage. Furthermore, the arrangement will give a few choices that will improve its accomplishment of the venture if the distinguished procedure comes up short. For the achievement of the venture, there is need all the required assets. The accessibility of the assets will improve the consistent reception of the new estimates that will result in the full advancement of the Petra Coffee Shop. The work breakdown structure Number Undertaking Begin Date Complete Date Asset Venture declaration and task 2/15/16 12/20/16 Financial plan, administration, official groups Petra Coffee shop meeting declaration 2/15/16 12/15/17 Departmental Petra Coffee shop meeting to make declaration for rebuild/redesign Representative assessment and reassignment 2/21/16 3/21/16 Arrangement/part benefits with administration and HR IT/Configuration overhaul frameworks 2/15/16 3/18/16 Specialized help, design, IT Inside enriching and organizing new zones 3/1/16 3/15/16 Outline and human asset Meet with partners. Compose venture plan including correspondence, change 3/5/16 3/5/16 Official office, partners, administration Administration and hazard administration designs 2/25/16 3/25/16 Hazard administration Handover regions of responsibility 2/16/16 5/16/16 Official, administration, HR, ability warnings Preparing refresh, confirmation, administration, prepared to actualize new objectives and destinations 2/15/16 12/15/16 HR New division/offices made 2/17/16 12/17/16 Administration, administrations groups, supervision Refresh venture designs 12/1/16 12/1/16 Official office, partners, administration Give execution report 2/15/16 12/15/16 Office administration Formalize the finish of task 12/28/16 12/15/16 Official division, administration group for association venture Spending meeting to affirm details and spending plan 1/1/16 12/1/16 Official division, initiative group for association venture New contract/reconnaissance, preparing, redesigning positions 1/1/16 12/1/16 Human asset and ability chief Division board refresh 2/1/16 12/1/16 Official, division, initiative group for association venture. Renew venture Petra Coffee shop meeting refresh 1/15/16 12/15/17 By and large Petra Coffee shop meeting all workers Set up security frameworks and measures 1/5/16 12/25/16 Security staff and hardware Leading ecological review and evaluation 12/2/16 12/18/16 Natural master Set up alleviation and possibilities arranging 1/1/16 12/6/17 Alleviation arrangements and plans, spending plan Break down and assess venture plan 12/2/16 12/27/16 Financial plan, extra gear Fabulous re-opening for the Petra Coffee shop. 12/1/17 12/6/17 Undertaking supervisor Hazard administration plan and Qualitative examination Unimportant Minor Basic Cataclysmic Certain High High Outrageous Outrageous Likely Moderate High High Extraordinary Conceivable Low Moderate High Extraordinary Improbable Low Low Moderate Extraordinary Uncommon Low Low Moderate High The business. The dangers are classified into was, and one takes a gander at how they affect on the firm. A few dangers cause insignificant impacts to the task of the Petra Coffee shop. These impacts can be overlooked, and the organizations and the business will keep working fine and dandy (McNeil et al, 2015). Minor impacts will require the business to need to act however these dangers can be overlooked yet not for broadened timeframes. Ultimately, basic dangers require the business to distinguish ways and measures that should be recognized and executed for the accomplishment of the firm. Then again, it is anything but an assurance that these dangers will happen. Subsequently, they are classified as certain, feasible, conceivable, impossible and uncommon (Haimes, 2015). Certain dangers are the ones that the business is certain they will happen while the uncommon ones are the dangers whose odds of happening are little regardless of their belongings to the tasks of the Petra Coffee Business. Hazard recognizable proof and order Hazard classification Conceivable negative hazard territories Conceivable positive hazard territories System Business execution Financial specialist relations Correspondence of vital bearing set by board Joint endeavor administration Arranging Target defining, vision and objectives New business openings System advancement Administration movement HR Compensation and privileges Work environment mechanical relations Representative wellbeing and wellbeing Work rehearses Execution boost Specialists remuneration Decent variety Enlistment and maintenance Correspondence Aptitudes accessibility, preparing and advancement Data innovation Information security Administration support Sharing of grouped data Information administration Administration conveyance Framework advancement and new frameworks Information honesty Accessibility Showcasing Picture and notoriety Client benefit Out of date quality Aggressive situating Item risk New items Task administration Innovative work Trademarks valuing and costing Hazard reaction arranging There are different dangers that the Petra Coffee Shop business will look amid the task advancement process. These dangers will require strong plans that will add to conquering them that guarantees they don't affect on the business adversely. To begin with, watchful arranging and ID of choices. Through watchful arranging, it will be conceivable to recognize the dangers that face the business. The distinguishing proof of hazard will result to their expectation (Aven, 2015). All things considered, the Petra Coffee Shop venture administration will decide the accessible choices that could be actualized whether the principle venture falls flat. The usage of the choices will encourage the congruity of the task which will see the venture reach an end effectively. Furthermore, accessibility of accounts benefits adequate assets; the task administration will have enough monetary base that will empower them to conquer the greater part of the impediments that will be foreseen en route or the boundaries that were simply crises. The capacity to have such assets makes it feasible for the undertaking to proceed and reach an end (Aven, 2015). Also, budgetary assets encourage the mix of the new choices that had been before recognized.>GET ANSWER