Assignment 1. Market Research
1. Let’s say you have developed a new, all natural granola style cereal. You
want to see the reaction of a range of people to the product, so you decide to
set up focus groups to sample the cereal. In one to two pages (single
spaced), describe how you would carry out a focus group review of the
a. How many people would be included in the focus group?
b. How would they be selected?
c. How would the taste test be carried out? Design a smart taste test –
e.g., have attendees sample a total of three cereals, only one of which
is your own brand.
d. What questions would you ask of the focus group members after they
have sampled the cereal?
e. How would you use the information you gathered through the focus
group exercise to guide you in moving the product forward (or killing
the product, if appropriate)?
2. Let’s say you work in an airline that wants to determine how satisfied flyers
are with the airline’s overall service. You decide to obtain feedback on
passenger satisfaction by distributing a 5-8 question questionnaire to
a. Design the questionnaire. It should fit on one page. Provide a short
rationale for the study, brief instructions, and 5-8 questions. Your
questionnaire should look very close to the questionnaire that would
actually be distributed.
b. Who would you target to respond to the questionnaire?
c. How would you distribute and collect the filled out questionnaire?
d. What kind of information would you derive from the distributed
e. How could you use the information?
Assignment 2. Distribution Channels
To understand marketing, a good first step is to master your insight into the Four
Ps of marketing: Product, Pricing, Promotion, and Place (i.e., distribution).
Everyone knows the importance of having a well defined product, appropriate
pricing, and a good sales campaign. Perhaps the least appreciated of the Four
Ps is place. Because it addresses the issue of distribution channels, you might
even wonder why it is considered a marketing issue rather than an operations
As a thought exercise, provide a compelling argument that holds that place is the
most important of the Four Ps. Be thorough in your discussion. Illustrate it with
examples from a variety of businesses and scenarios. By the end of your
discussion, you should be able to convince readers that place is indeed super
important in marketing.
ssignment 3. Market Segmentation
Assume you are the Director of Design for a cell phone manufacturing company.
You work closely with the New Product Development Department. You are in the
earliest stages of determining what your next cell phone product line should look
like. Clearly, in designing the new phone, you need to know who the target
customers will be. There are a range of potential customers: young vs. old,
affluent vs. modest income, heavy users vs. light users, technology lovers vs.
technophobes, etc. It doesn’t make sense to begin designing the new cell phone
until you have identified what market segment you wish to address.
For this assignment:
1. Identify different important market segments that you need to consider.
2. Which of these segments can be treated as “mainstream” segments, and
which as “niche” segments?
3. Create a template form that shows the different categories of customer traits
that will help you to define different market segments.
4. Select one market segment, and describe in one or two paragraphs what
features the cell phone might have in order to be attractive to this segment.
Assignment 4. Marketing Plan
You work in a company that offers management training. Your market research
effort indicates that in your community (you live in New York City), there is hot
demand for courses on project management. A number of competitors are
offering such courses, and all appear to be doing well.
Your market research effort entailed reviewing the course offerings of
competitors, interviewing the training directors at fifteen companies, and
conducting a survey of students who have taken at least one of your courses
during the past two years. Based on this market research effort, you decide to
develop a suite of four courses, each of which lasts two days. They are:
· Project management fundamentals
· Project planning and control
· Project finance and budgeting
· Project risk and quality management
We have just discussed the product above. Now, put together a very short
marketing plan that addresses pricing, promotion, and place (i.e., distribution).
For each of these items, discuss what needs to be taken into account in order to
deal with them effectively (e.g., What do we need to think about when pricing our
courses?). Then briefly describe how the item will be handled (e.g., What steps
can be taken to promote the courses?).
In putting together your micro-marketing plan, be practical. This micro plan is a
first step in getting a handle on your marketing strategy. Ultimately, your
company will develop a full scale marketing plan – but that will occur later.
Official abridge In this self assessing report the fundamental errand is to assess the advance accomplished amid this term and to determinate in which abilities I have to work the most to make a change. It is fundamentally base on my own aptitudes advancement and hypotheses got the hang of amid the workshops and addresses, I will complete an examination of my qualities and shortcomings, for that I am completing a SWOT investigation, a future abilities improvement program and how I am going to accomplished it, As supporting confirmation I am will join in-class works and activities done all through the semester. Presentation Amid the term I have had the chance to enhance and learned relational aptitudes that are basic for what supervisors are looking now days in graduate understudies. For this self examination report I have picked the abilities that I believe are the ones I have enhance the most and the ones in which I have to work more, these are: Qualities; Good correspondence and composing aptitudes and great gathering working abilities Shortcomings; Bad time administration and poor learning in its utilization Openings; Improve my initiative aptitudes in bunch works, my chance administration, vocation administration and my IT learning Dangers: Having troubles with my correspondence or composing aptitudes since English is my second dialect, have conflicts with amass individuals Learning reflection all through the term and aptitudes execution All through the term and particularly at this module I have been energized by my courses pioneers to enhance my relational abilities by doing a wide range of exercises. I feel that the aptitudes that I have enhanced the most are my correspondence, composing abilities and my gathering working aptitudes. Relational abilities I trust this aptitude is a standout amongst the most vital abilities that a man need in the present employability showcase since this is the central technique we use to speak with each other, 'Talking and Listening" are consider as basic relational abilities that graduates ought to have as per QAA key expertise list . I have enhance this aptitude all through the term by doing introductions at the distinctive course modules, for instance the ICT introduction, where me and my accomplice were asked to exhorted a little organization on the off chance that it was helpful for them to put their business on the web and we needed to give a formal introduction before the class, in different modules, for example, Theory and routine with regards to business we will have a gathering introduction about our outcome on our "favor share portfolio" and at Interpersonal abilities for business module we needed to complete a gathering introduction around an action that was called 'ISLAND ESCAPE: ISLAND SURVEY' were we were asked to persuaded the group of onlookers or 'ISLAND SURVIVERS' that our island was the best decision for coming to inhabit. Composing abilities This is another point in which I have enhanced since I began the term. The principle purposes behind my own change I believe are; the reports and course works I have needed to compose for the diverse modules, for instance the Electronic portfolio, for relational abilities and 'guiltless' report for hypothesis and practice for business, I have having the capacity to accomplish this with the proposal given all through the addresses and furthermore with the data that is in the module book [Second version, Chapter 9] where I could discover: The four particular stages for composing any sort of report Kinds of report Terms of reference Investigating and sorting out the source material In this aptitude the primary upgrades I have had are; taking in the effect kinds of information which are: "Source material" and "Graphing", as per Saunders et al. (2003), "Source material is the information that you will use to help your key indicates and give confirm bolster your proposals". What's more, as per Buzan (1995), "Graphing is a helpful method for conceptual the fundamental subjects from the point by point foundation data", and furthermore how to complete a right reference and book reference. Gathering working All through the term I have had the opportunity to enhanced my gathering work aptitude at all the modules, this expertise is currently is being considered as a standout amongst the most vital components for business advancement, as ACAS, [April, 2003] has indicate out "stay aggressive associations need to make and ideal utilization of hardware and individuals on the off chance that they are to flourish or even survive...In general sense individuals discuss collaboration when they need to underline the temperances of co-task and the need to make utilization of the different qualities of representatives". This aptitude was for the most part create at this module all through various exercises for instance, the 'ISLAND ESCAPE', and the 'Prepackaged game' and the 'NASA work out'. At different modules we likewise had the chance to enhance our gathering work aptitudes for instance the hypothesis and practice 'Offer PORTFOLIO' was done in gatherings of 5 to 6 individuals and all the gathering individuals needed to choose how we would contribute the cash, in this action numerous individuals had contradictions and a few times it defer the whole gathering execution, one investigation we learned in the address and that is utilized to dissect the gathering conduct as indicated by their outcomes is the "Collaboration examination" it was create from crafted by Bales,  and the guideline of this investigation is "to portray the gathering procedure and signs of elements affecting its procedure". The primary concern that make every one of us enhanced in our gathering work expertise at this module was that we didn't have the opportunity to pick our gatherings so for each unique movement we needed to work with various individuals and that influence us to need to take diverse parts at each gathering action, as indicated by Belbin, , "Gatherings that are made by completely out of blade individuals, or of individuals with comparable identities, show various negatives results and absence of innovativeness", when all is said in done gathering working influence us to enhance our correspondence aptitude with other individuals since we needed to communicated our thoughts and furthermore tune in to others people groups thoughts, a few examinations have exhibit that there are five fundamental sorts of correspondence arranges between amass individuals which are; "Wheel, Circle, All-channel, Y and Chain", this looks into was finished by Bavelas,  and considered by Leavitt. . Time administration This aptitude isn't one of the most grounded ability that I have however I have being chipping away at to enhanced it for instance I did the time administration activity design, were I could discover were I misfortune the vast majority of my chance and what pointless exercises I did amid the day, and from that point forward I have having the capacity to sort out better my chance and give it a superior utilized, one positive thing I have figure out how to do is that all through the semester I have not miss any demise. IT abilities For me this is one of the abilities in which I have to work the most in light of the fact that in this century everyone has to know how to utilized and function with IT, likewise a lot of work puts this days requires you have IT information for fitting the bill for the activity, additionally as Belbin,  said in her hypothesis in regards to "Group parts" there are a few parts that are unique in relation to the nine-parts key parts she that where required in a group she called them "Practical Roles" on the grounds that for these parts individuals are decided for their experience and practice learning, one illustration is IT learning. For enhancing this aptitude I got addresses and courses about the right utilized of exceed expectations, control point and even word in the ICT module, additionally utilizing board and submitting works through it had influence me to feel more great with the utilization of PC programs and electronic scholarly apparatuses. Authority aptitudes Amid the exercises that we did amid the term we had the chance to built up our authority aptitudes when working in gatherings, as we learned at the addresses and courses there are a variety of sorts of initiative, as per the "Administrative Grid Questionnaire" that we did in at the workshop my initiative style is "Group Leader", Black and Mouton (1964). Being a pioneer for me isn't just to influence other individuals to do what I stated, is to procure their regard, as such is that the general population must acknowledged; alternate people thoughts or what he is putting forth and intentionally chose to tail him as his pioneer. As per the module book there are two diverse methodologies for the investigation of administration; one is the "Expressive approach" and the second one "Utilitarian approach", [Module book, obscure writer, page 251], the Descriptive approach center around "whether a pioneer is an uncommon kind of individual or whether there is a most suitable style for a pioneer to embrace" and the Functional approach as per Bower and Seahore's, (1966), "Initiative is conduct that outcomes in a distinction in the practices of others". One hypothesis that is being utilized for authority preparing in the Industrial society, (Module book, page 252), is the "Activity focused hypothesis of administration", John Adair  It comprises in three arrangements of interrelated needs, that expansion the three capacities a pioneer must have; The undertaking related capacity The group related capacity The independently arranged capacity Subsequently it perceives how these three regions influence every others as far as gathering execution. In administration a large portion of the circumstances pioneers are not pick by the general population it ordinarily is somebody that gangs a higher rank in the association, this is known as a "Headship who is somebody that has a formal expert over its subordinates", [Module book, page 254], as indicated by Kotter, , "Is undeniably practical to view administration and authority as two corresponding exercises, every one having its own one of a kind capacity". Amid the gathering exercises we did amid the term we could locate that all of has diverse kinds of pioneers every one with its own trademark, positive and negative angles, our administration writes depend on Lewin et al. ,study that isolated them in three classes: Dictatorial pioneer Law based pioneer Free enterprise pioneer Conclusion Amid my chance at the University of W>GET ANSWER