Conduct a thorough marketing audit of any Vietnamese Company. That is, given your knowledge of marketing, especially as it relates to this course, explain what your organization has done correctly in the past and ways it could have improved or can improve in the future. In both cases, demonstrate your mastery of as many of the concepts (e.g., segmenting, targeting, and positioning, etc.), models (e.g., customer equity, customer experience, among others.), and tools (e.g., perceptual and preference maps, the Boston Consulting Group and GE matrices, and many others) that we have covered in this course that apply.
In conclusion, this sugar tax whether it be implemented here in NZ or not will have an effect on our society either way. If this sugar tax was implemented this could have an effect on the poorer people in N2 in which could affect people’s jobs and income. Although it could potentially encourage people to start choosing healthier options and start to make a change in their lifestyle. However, if this tax isn’t implemented then this could possibly save the government a lot of money that could be used and put towards other things such as improving hospitals and health care. This money can further be put towards getting children and adolescents out of poverty and prevent it in the future, as there is a strong link between obesity and poverty. Sugar has a massive impact on one’s body when and if consumed in too much or too often. it is an addictive substance in which can be hard to break out whilst also being expensive therefore this tax on sugar might prevent excess spending on sugary products resulting in more money to be saved. Due to the fact that some people are already addicted to sugar they are still going to be influenced to go out and buy these sugary products to make them feel satisfied. However, this is only mental. These individuals have become so used to consuming these products their entire lives therefore it’s a natural habit for them and don‘t actually realise how bad these drinks are for them and the consequences from consuming too much sugar. This just clearly shows that all individuals need to be educated on how to maintain a balanced healthy diet. I personally feel as though my proposed action would do well and help those who are currently overweight and unhappy with their lifestyle whilst preventing future children having these health problems. It is extremely difficult not to be happy especially when you are constantly surrounded by those who are happy as it lifts your mood up. if the people who in which run these educational programmes are happy and are physically and mentally healthy, it could allow those individuals who are currently overweight and unhappy with themselves to uplift their moods and see a different path and start to change in the future for the better. This can further be exposed through those individuals who have experienced it and recommending it to those whose need help to get out of a deep low and start to improve their health and well-being therefore I think it can and will be very effective. My information that I have collected to form this report l feel as though is quite reliable. For majority of this information it has been fairly recent or within the past few years. I am comfortable with what I have produced and researched as I think that l have argued both sides of this issue towards a sugar tax here in NZ with a young understanding and an opinion that I feel argues a valid point. I haven’t been biased when arguing both the positives and negatives of the issue however I do suppo>GET ANSWER