Conduct a thorough marketing audit of any Vietnamese Company. That is, given your knowledge of marketing, especially as it relates to this course, explain what your organization has done correctly in the past and ways it could have improved or can improve in the future. In both cases, demonstrate your mastery of as many of the concepts (e.g., segmenting, targeting, and positioning, etc.), models (e.g., customer equity, customer experience, among others.), and tools (e.g., perceptual and preference maps, the Boston Consulting Group and GE matrices, and many others) that we have covered in this course that apply.
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