Marketing Plans and Organizational Alignment.

Marketing plays a vital role in helping an organization define its product or service to meet or exceed the consumer’s requirements. In this process, marketing’s role is to promote the product or service with a message that builds trust with the customer who will continue to buy from the firm, keeping it in a competitive state.

Write a 400-word case analysis in an essay format in response to the following questions (p. 32):
1. What are the pros, cons, and risks associated with Nike’s core marketing strategy?
2. If you were Adidas, how would you compete with Nike?



Sample Solution