What is the extension?
How will it be promoted?
Who are the customers?
Who are the users?
Who will sell the extension to the customer and to the consumer?
How will it be priced?
Under what terms will it be sold?
What warranties will be offered?
Will it be branded or a commodity?
What is the “product life cycle” for the extension?
Is it part of the organizations’ current product mix an extension of the current mix or is it a new direction in the organization’s product line?
