Task 1: Design an executive summary for the case highlighting all the critical points of the case. Your executive summary should be less than 250 words.
Task 2: Describe in details the main problem in the case. Describe the marketing related issue(s) facing the company presented in the case. Give examples from the case to support your identification of the issues. (start with a new page for task 2)
Task 3: Design the following for the company in the case study
Mission of the company
Vision of the company
Core Values of the company (go to the powerpoint slides to know the values of the company)
Customer value proposition statement for the company (you may go to the slides or google it to understand how to answer this)
Task 4: Imagine yourself as a consultant to the company in the case, design a comprehensive solution to resolve this brand related issue, explain your solution using examples from the case, examples from real-life, and the academic theory discussed in class
Sample Solution
