You have to write an academic essay to answer the following question: How can New Technologies enhance Service Management and competitiveness
in the 21st Century companies?
• Take the following companies:
o Amazon
o Airbnb
o Booking
• Compare and analyse how they are using new technologies in order to develop:
o Service Concept
o Delivery System
o Operating Strategy
• You are encouraged to use Tables to make the comparisons between the different companies.
Critically evaluate the strategic role of service management within organizations
