Read the New York Times article: “One Company’s New Minimum Wage.”
http://www.nytimes.com/2015/04/14/business/owner-of-gravity-payments-a-credit-card-processor-is-setting-a-new-minimum-wage-70000-a-year.html?_r=0

Then answer the following questions:
1) What did CEO Dan Price decide to do and why?
2) How is Dan Price going to pay for these salary increases?
3) How does this article relate to the arguments in Gladwell’s chapter 2?
4) Reflection: in your own opinion, what are the benefits or negative aspects of Price’s decision? Why don’t we see more decisions like this from company leaders?

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