Analyze the role of color in differentiating logo design and corporate identities
Because people have an immediate, emotional response to any given color, color is one of the most important elements to consider in logo design. A company who wants to present a fresh, positive, upbeat personality would most likely never settle for an all gray and brown color scheme for their logo. Conversely, a company who wants to present a stable, professional, responsible, personality would most likely never embrace a color scheme featuring bubble gum pinks, neon yellows, and acid greens. Personality is reinforced or undermined by color thus it is vital when designing to consider not only color relationships within a logo but larger cultural color representations.

PROMPT
Project Overview
Last week you worked on the preliminary sketches and black and white computer versions of your personal logo design project. Coming into this week you should have three refined computer versions of your redesigned logo executed in black and white. After receiving feedback, this week you will finalize the logo direction you feel is most appropriate and create a logo sheet showcasing its appearance in a variety of sizes and situations.

Week 4 Project
After receiving feedback on your Week 3 submission, refine the logo direction that you feel is most appropriate. Consider how you can best maintain message consistency within a typeface, color, and overall logo composition. In addition, create and implement a color scheme for your logo that uses at least two colors (in addition to black and white).

Assignment Instructions:

Once you have completed your logo, create a logo usage guide for your single chosen logo that includes the following elements:
A title bar with your name and your business name (if applicable)
Logo in black and white (do not use any tints or less than 100% opacity of black)
Logo in grayscale (this is often an equivalent value of the colors it represents e.g. yellow is often represented at 10-15% gray, red is often represented at 80-85% gray)
Color swatches and key showing CMYK callouts
Color swatches and key showing RGB and hex-code callouts
Color logo shown in the following sizes: 1”, 3”, 6”
Black and white logo shown in the following sizes: 1”, 3”, 6”
Color and black and white logo showing on a dark background
Logo with safe zone outlined
Typography overview for type used (if applicable)
In InDesign, lay out these elements in a cohesive well-organized manner

Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.

 

References

Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.

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