Plastic Packaging Recycling Services (PPRS) is starting a new company and building a marketing plan as part of their analysis and fundraising process. PPRS sees a need for businesses worldwide to recycle plastic packaging material to save expenses and to protect the environment by reducing fossil fuels needed to produce new plastic packaging. Based on published industry research, your company finds that the value of plastic packaging that is currently thrown away by businesses is $120,000,000,000 ($120B) per year.

The current rate of recycling of that material is around 14% or 12,096,000 units.

PPRS does not know the specific number of businesses that recycle plastic packaging. To simplify our calculations and begin to estimate market potential for a plastic recycling business, we will use $1 as the unit of measure for recycling plastic packaging based on the industry research for the value of discarded plastic packaging. We will make the assumption that customers pay $1 per pound to recycle plastic packaging.

PPRS intends to set up annual contracts with businesses to recycle their packaging plastic. Therefore, the quantity per purchase can be assumed to be 12 units (one recycling pickup per month) per purchase.

Looking at the number of customers who could and would buy this service rather than finding a way to dump or discard the material, we project that 20% would be a reasonable percentage of the total market as the buying ceiling. We intend to focus on businesses that process a high volume of plastic packaging and those who are either interested in environmental sustainability, or seek protection against rising packaging costs that use new petroleum resources, or have not had access to recycling services until now. Once established, we expect that 30% of those buyers will purchase our service each year.

Our services will be computed on volume and plastic composition but the average price per unit is projected to be $1.00.

Based on this information please complete the following:

Using information from the text resources, calculate and state
the market potential (in units) (0.5 points)
the market potential (in dollars) (0.5 points)
the Market Development Index (0.5 points)
In 2 – 3 paragraphs explain what these calculations tell you about this market opportunity. (1 point)
Would you invest $10 million dollars in developing this company? Why or why not? (1 point)
As the company establishes its position in the market and wishes to grow market share, explain the performance measures they will need to track and manage. (1.5 points)
Explain how the plastic recycling business will use the MDI, SDI and other calculations. (1 point)
Describe external market forces that could affect market projects and state whether that situation would be an Opportunity or a Threat (1 point for correct Opportunity and 1 point for correct Threat)




Sample Solution

Sample solution

Dante Alighieri played a critical role in the literature world through his poem Divine Comedy that was written in the 14th century. The poem contains Inferno, Purgatorio, and Paradiso. The Inferno is a description of the nine circles of torment that are found on the earth. It depicts the realms of the people that have gone against the spiritual values and who, instead, have chosen bestial appetite, violence, or fraud and malice. The nine circles of hell are limbo, lust, gluttony, greed and wrath. Others are heresy, violence, fraud, and treachery. The purpose of this paper is to examine the Dante’s Inferno in the perspective of its portrayal of God’s image and the justification of hell. 

In this epic poem, God is portrayed as a super being guilty of multiple weaknesses including being egotistic, unjust, and hypocritical. Dante, in this poem, depicts God as being more human than divine by challenging God’s omnipotence. Additionally, the manner in which Dante describes Hell is in full contradiction to the morals of God as written in the Bible. When god arranges Hell to flatter Himself, He commits egotism, a sin that is common among human beings (Cheney, 2016). The weakness is depicted in Limbo and on the Gate of Hell where, for instance, God sends those who do not worship Him to Hell. This implies that failure to worship Him is a sin.

God is also depicted as lacking justice in His actions thus removing the godly image. The injustice is portrayed by the manner in which the sodomites and opportunists are treated. The opportunists are subjected to banner chasing in their lives after death followed by being stung by insects and maggots. They are known to having done neither good nor bad during their lifetimes and, therefore, justice could have demanded that they be granted a neutral punishment having lived a neutral life. The sodomites are also punished unfairly by God when Brunetto Lattini is condemned to hell despite being a good leader (Babor, T. F., McGovern, T., & Robaina, K. (2017). While he commited sodomy, God chooses to ignore all the other good deeds that Brunetto did.

Finally, God is also portrayed as being hypocritical in His actions, a sin that further diminishes His godliness and makes Him more human. A case in point is when God condemns the sin of egotism and goes ahead to commit it repeatedly. Proverbs 29:23 states that “arrogance will bring your downfall, but if you are humble, you will be respected.” When Slattery condemns Dante’s human state as being weak, doubtful, and limited, he is proving God’s hypocrisy because He is also human (Verdicchio, 2015). The actions of God in Hell as portrayed by Dante are inconsistent with the Biblical literature. Both Dante and God are prone to making mistakes, something common among human beings thus making God more human.

To wrap it up, Dante portrays God is more human since He commits the same sins that humans commit: egotism, hypocrisy, and injustice. Hell is justified as being a destination for victims of the mistakes committed by God. The Hell is presented as being a totally different place as compared to what is written about it in the Bible. As a result, reading through the text gives an image of God who is prone to the very mistakes common to humans thus ripping Him off His lofty status of divine and, instead, making Him a mere human. Whether or not Dante did it intentionally is subject to debate but one thing is clear in the poem: the misconstrued notion of God is revealed to future generations.



Babor, T. F., McGovern, T., & Robaina, K. (2017). Dante’s inferno: Seven deadly sins in scientific publishing and how to avoid them. Addiction Science: A Guide for the Perplexed, 267.

Cheney, L. D. G. (2016). Illustrations for Dante’s Inferno: A Comparative Study of Sandro Botticelli, Giovanni Stradano, and Federico Zuccaro. Cultural and Religious Studies4(8), 487.

Verdicchio, M. (2015). Irony and Desire in Dante’s” Inferno” 27. Italica, 285-297.