Plastic Packaging Recycling Services (PPRS) is starting a new company and building a marketing plan as part of their analysis and fundraising process. PPRS sees a need for businesses worldwide to recycle plastic packaging material to save expenses and to protect the environment by reducing fossil fuels needed to produce new plastic packaging. Based on published industry research, your company finds that the value of plastic packaging that is currently thrown away by businesses is $120,000,000,000 ($120B) per year.
The current rate of recycling of that material is around 14% or 12,096,000 units.
PPRS does not know the specific number of businesses that recycle plastic packaging. To simplify our calculations and begin to estimate market potential for a plastic recycling business, we will use $1 as the unit of measure for recycling plastic packaging based on the industry research for the value of discarded plastic packaging. We will make the assumption that customers pay $1 per pound to recycle plastic packaging.
PPRS intends to set up annual contracts with businesses to recycle their packaging plastic. Therefore, the quantity per purchase can be assumed to be 12 units (one recycling pickup per month) per purchase.
Looking at the number of customers who could and would buy this service rather than finding a way to dump or discard the material, we project that 20% would be a reasonable percentage of the total market as the buying ceiling. We intend to focus on businesses that process a high volume of plastic packaging and those who are either interested in environmental sustainability, or seek protection against rising packaging costs that use new petroleum resources, or have not had access to recycling services until now. Once established, we expect that 30% of those buyers will purchase our service each year.
Our services will be computed on volume and plastic composition but the average price per unit is projected to be $1.00.
Based on this information please complete the following:
Using information from the text resources, calculate and state
the market potential (in units) (0.5 points)
the market potential (in dollars) (0.5 points)
the Market Development Index (0.5 points)
In 2 – 3 paragraphs explain what these calculations tell you about this market opportunity. (1 point)
Would you invest $10 million dollars in developing this company? Why or why not? (1 point)
As the company establishes its position in the market and wishes to grow market share, explain the performance measures they will need to track and manage. (1.5 points)
Explain how the plastic recycling business will use the MDI, SDI and other calculations. (1 point)
Describe external market forces that could affect market projects and state whether that situation would be an Opportunity or a Threat (1 point for correct Opportunity and 1 point for correct Threat)
René Descartes, the father of present day theory, embraced the strategy for uncertainty to achieve reality. Descartes' philosophical state of mind began in his childhood when he understood that he had been tolerating numerous false sentiments for genuine. He needed to dispose of the considerable number of conclusions that he had aggregated throughout the years. Descartes needed to manufacture an establishment on which all further intelligent enquiries could be assembled. He felt reason ought to take after and touch base at certain philosophical certainties. There ought to be no further questions left after this, which implied that the establishment must be sound. This approach was known as the Method of Doubt however his reason and approach has been a subject of debate for a considerable length of time. He trusted never to acknowledge anything as reality, which he couldn't acknowledge as clearly obvious. Everything ought to be so unmistakably exhibited to the mind that there are no questions left by any means. Anything that can be questioned must be rejected. Motivations to think something ought to be sufficient. The second step is to isolate the subject into however many divisions as could reasonably be expected or whatever would enable him to comprehend it to better. The third step included coordinating his considerations, approaching slowly and carefully, to achieve the fundamental complex information. Toward the finish of this, his surveys were so extensive, his specifications so total, that nothing was left to question. The three stages received by Descartes is what is embraced in arithmetic. He needed to utilize this strategy to achieve reality in logic. S V Keeling contends that his technique as above lays on three mental tasks - instinct, reasoning, and specification (refered to by Burnham, 2006). These tasks depend on human reason, on the capacity to scatter data, break down, and audit. Since it depends on the capacity of human personality, there is a danger of blunder because of defective memory. In the Meditations on First Philosophy Descartes demonstrates the presence of God and the interminability of the spirit. He additionally draws out the genuine qualification between the psyche and the body. He begins this by affirming the need "to wreck everything totally and begin again appropriate from the establishments" (AT 7:17). In spite of the fact that the initial step was named as wary his incredulity was not for questioning. He needed to touch base at reality through orderly examination and disposing of the lie. Descartes characterizes information as far as uncertainty: I recognize the two as takes after: there is conviction when there stays some reason, which may lead us to question, yet information is conviction in view of a reason so solid that it can never be shaken by any more grounded reason (refered to by Norman, 2005). Descartes doubtful approach depends on the rule that there is a refinement amongst conviction and truth (Bellotti, n.d.). It was this conviction that offered ascend to the Method of Doubt. In the wake of making some tea one may abandon it to mix on the kitchen table under the conviction that it is prepared to be poured and expended. Reality might be not the same as the conviction, in the sense, somebody could have poured the tea and taken it meanwhile. The pot might be void at this point. The Method of Doubt expels every questionable conviction and just convictions that are genuine convictions remain. Descartes connected this hypothesis to a gathering of convictions so convictions require not be managed exclusively. A typical trademark could be resolved yet this idea again persuades that questions would be on the whole gathering or class of convictions. Here Descartes utilizes the malevolent evil presence thought analyze. Gassendi condemned this hypothesis saying that Descartes could simply have viewed the past information as unverifiable (refered to by Norman) rather than destroying everything. It isn't important to consider everything as false. He felt that such an approach persuades the human personality that there is a fiend who deceives us. It is less complex to concede the shortcoming of human instinct. Gassendi brought up the all inclusive and hyperbolic nature of the Method of Doubt. Descartes contends that it isn't conceivable to free ourselves of the considerable number of mistakes that the human personality has been absorbed. He immovably trusts that all inclusive and hyperbolic nature is fundamental for the Method of Doubt to succeed. Descartes in his contention to obliterate everything and begin anew applies the general character and gives the relationship of a crate brimming with apples. To choose and hold the great ones and dispose of the awful ones, it is more astute to exhaust the container, at that point select the great ones and keep them in the bushel. He feels this is a superior and less complex route than selecting the spoiled ones from the bin brimming with apples. He trusts in first dismissing all convictions as though they were false and afterward after cautious examination, embrace just the ones, which are valid. One rotten one can spoil the entire crate so if we somehow managed to select the awful ones, there is each probability of neglecting one rotten one. Then again, if the entire container is first exhausted and afterward the great ones set back, we can make sure of just receiving reality. Descartes' technique for question, as establishment of information seems more viable than what has been recommended by Gassendi. At the point when the container is absolutely void, it can be cleaned and after that new, great apples picked and put in the bin. It is a significantly quicker process than refuting the terrible. Besides, when the crate is unfilled, the stains abandoned by the spoiled apples can be seen and cleaned, which isn't conceivable when the rotten ones are selected from the part. His contention to dispose of everything as false depends on his contention that the psyche accepts on whatever it sees through the physical eye. He didn't trust that anything ought to be left to creative ability. This has a sound premise, as the psyche can't envision what it has not seen. With a specific end goal to help that every earlier conviction aren't right, he talked about three phases - the sense, dreams and the shrewd evil spirit theory. Descartes states that these don't have the ability to distort what we 'appear' to see. What we see through the sense misdirect us. We can't start with question. Descartes even goes to the degree of confirming that even the outer world that we see is a hallucination, a fantasy and henceforth false. The enquiry needs to begin subsequent to wiping out every single such observation. The following contention that emerges is whether the escape from hyperbolic gives a tasteful establishment to learning? This can be clarified by a similarity of a building, which requires the utilization of a bulldozer to wreck it. A light bulldozer would influence the ground to seem steadfast. Thus, a greater bulldozer is more viable, which implies the more hyperbolic the uncertainty, the better it is. As indicated by Descartes, the Evil Genius Doubt is the most intense uncertainty. This underhanded virtuoso influences us to trust the false as obvious. For example, the straightforward facts like 2+3=5 or that a square has just four sides, are understandable. For individuals to know, comprehend, and acknowledge these facts, they must be solidly grounded even with the most effective questions. The underhanded virtuoso tries to shake even such hyperbolic questions. Individuals likewise immovably prevent the presence from securing God. Descartes trusts that the Evil Genius Doubt is only one of the elements that can propel the hyperbolic uncertainty. The essential uncertainty is that the human personality is defective, and the psyche knows that it has been mutilated in spite of God having given a nature to swing to him. The human personality continues recalling all the past episodes and dreams, and gives them the privilege to involve the brain. It is difficult to acknowledge that the world we see regular is a hallucination. It is just through profound reflection and a solid will that a man can acknowledge reality that God exists and all else is false. He must be settled in this conviction and land at the learning of truth. He needs to stimulate himself from the profound sleep of deception. The more hyperbolic the uncertainty, the brain is actuated better. Henceforth, the best approach is to dispose of everything as false and begin anew. Descartes' philosophical approach through the Method of Doubt is a sound strategy. It is in actuality the best way to deal with examination. It is an examination of the self by the self to achieve the self or reality. To achieve reality, through the Method of Doubt, an individual needs to nullify the outer world around him. In the event that he feels this world to be valid or feels a piece of this illusionary world, he can comprehend or understand the presence of God. The program of obliteration isn't just hyperbolic yet additionally all inclusive in nature. To confront the Evil Genius there must be a similarly capable uncertainty. Escape from hyperbolic can't give an acceptable establishment to learning.>GET ANSWER