Unit VIII PowerPoint Presentation
Instructions
Review the processes of invention and innovation.
Select a new product that you have been introduced to in the past 12 months. You are encouraged to research this new product using outside sources. You can use the same company you have been researching, or pick a new one.
You are to create a PowerPoint presentation about future inventions this new product could help to inspire and what innovations could be developed to enhance and impr
Description
Consider yourself a management consultant. You have been commissioned by a domestic Saudi company to elaborate a report on the conditions necessary to successfully enter a ‘new’ market in foreign country.
The senior management responsible asks you to assess the current strategy of the company, to produce realistic strategy and develop a plan for entering the new market (you have to select a particular foreign market on where your company will operate)
To accomplish your tasks you have to:
- Identify the pros and cons of the actual strategy of this company (choose a Saudi company from the real market).
- Present the key challenges you are likely to face when internationalizing the business?
- Describe the optimum and realistic strategy to a successful entry in the new market. Justify your choice of this strategy.
Note: the chosen strategy should be supported by your findings from research of relevant theories and models.
- Develop the steps for entering this new market
- Present recommendations to the senior management team to gain market share and improve the competitive advantage on the new market.
ove this product.
Analyze how these two areas could impact the company.
Your PowerPoint presentation should include the following elements:
Slide 1: Title page
Slide 2: Description of the new product
Slide 3: Description of the importance of R&D to include lead users and market research
Slide 4: Discussion of appropriate structure and culture within the company necessary to support innovative ideas and products
Slide 5: Exploration of future inventions inspired by the product or analysis of future innovations of this product (Was this a successful invention leading to innovation?)
Slide 6: Prediction of product demand in five years
Slide 7: List of sources using APA guidelines
Sample Solution
